The Evolution of Olympic Coverage
THE OLYMPICS FOLLOWING THE WORLD'S MOST PRESTIGIOUS SPORTING EVENT, FROM TV TO TWITTER THE EVOLUTION OF OLYMPIC COVERAGE PRINT TELEVISION SOCIAL MEDIA 1890s: With the start of he modern Olympics in 1896, people followed the games through newspapers. 1964: The Tokyo Olympics set a milestone with the first live satellite broadcast. In total, 40 countries tuned in. 2012: The OLYMPIC ATHLETES' HUB debuts, allowing fans and athletes to interact directly online TORNO 1904 nta $ 1996 1064 1936: The Berlin games were the first to receive extensive radio coverage: 2,500 broadcasts in 28 different languages. 1996: For the first time, the Olympics had a dedicated web page complete with news, photos, results and ticket sales. RADIO NTERNET OLYMPICS TV VIEWS IN BILLIONS: 3.7 3.9 4.3 2000 2004 2008 2 BILLION PEOPLE tuned into the 2008 Beijing Opening Ceremonies alone! THE RISE OF SOCIAL MEDIA AND THE OLYMPICS 2008: 100 MILLION USERS 2008: f 2012: 845 MILLION USERS There was no official integration of the Olympics with Twitter and Facebook platforms 2012: 2008: 6 MILLION USERS 2012: 140 MILLION USERS Over 1,000 Olympic athletes join THE OLYMPIC ATHLETES' HUB at hub.olympic.org DURING THE LONDON 2012 SUMMER OLYMPICS ATHLETES WILL • Have real time text chats with fans from inside the Olympic Village • Share their result and engage with fans • Experience groth in their social media follower count NOTABLE OLYMPIANS ON SOCIAL MEDIA PAU GASOL MICHAEL PHELPS Twitter followers: 159k Facebook 'likes': 5.1m USAIN BOLT Twitter followers: 420k Facebook 'likes': 6.4m YELENA ISINBAEVA Twitter followers: 4,127 Facebook 'likes': 72k Twitter followers: 974k Facebook 'likes': 2.9m ROGER FEFERER Facebook 'likes': 10,3m
The Evolution of Olympic Coverage
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