Cycling's Golden Boy London 2012 Men's Time Trial in Social Media
CYCLING'S GOLDEN BOY GFK LONDON 2012 MEN'S TIME TRIAL IN SOCIAL MEDIA Do cyclists have a lot of pedal power when it comes to social media? At GfK we like to think we have our Biking with the most buzz? Cycling events of the year that generated the most attention on social media finger on the pulse when it comes to the latest trends, and cycling is definitely on the up. Here's a look at how the nation engaged with the 2012 Olympics men's time trial. Men's Time Trial 2012 Men's Road Race 2012 Tour de France 2012 Time Trial Stats Tour of Britain 2011 16'640 Total race buzz 2,31 Social Media Buzz Tweets per/s (avg. per day) buzz = social media mentions Social peloton or breakaway tweeter? What these medal winners are riding on Twitter Followers Facebook Likes Demographics Individual Time Trial Buzz Buzz Sentiment Positive Negative 30mins Start Finish 30mins Bradley Wiggins 8000 6000 4000 2000 1ST 401'928 7'164 Tony Martin 180 GER 120 80 40 2ND N/A 10'812 Chris Froome 2000 1500 器 GB 1000 500 3RD 93'910 4'660 Hampton Court Hampton Court Bradley Wiggins Road to Gold Social media buzz for Bradley Wiggins over the last 5 months Paris-Nice 2012 Wiggins won the final stage of the Paris-Nice, a time-trial on the Col dEze. The first Britain to do so since 1967 March 2012 buzz 21'691 April buzz: 1'470 buzz: 1'081 May buzz 35'589 August July Olympic Gold buzz: 1'811 Tour de Romandie Tour de France 2012 Dispite suffering a dropped chain, Wiggins won the final time-trial and ultimately the overall victory in the Tour de Romandie The first Briton to win the famous Critérium du Dauphiné Wiggins defends his Critérium du Dauphiné title, eventually winning by over a minute from team-mate Michael Rogers after 7 days of racing yellow jersy and take the overall victory at the Tour de France, and the only person in history to win the Paris-Nice, the Tour de Romandie, Critérium du Dauphiné and Tour de France in one single season Wiggins takes the gold in the olympic time-trial,bringing hi.m upto 7 olympic medals, making Wiggins the most successful British olympian of all time Background About GfK Starting in May, two months before the London2012 Opening Ceremony, we started our Olympics research project which encompasses collecting 30,000 surveys between May and September, measuring the nation's social media conversations and tracking digital behaviour to assess: 1) how people in the UK are interacting with London 2012 and 2) how brand's sponsorship of the Olympics has impacted and influenced consumers. GIK is one of the world's largest research companies, with more than 11,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GFK 000.0z 000, L 000.0L St Mary's University 0009 Claremont Garden Hurst Meadow
Cycling's Golden Boy London 2012 Men's Time Trial in Social Media
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