Australian Olympic Swimming Finalists On Twitter!

*Individual events only. Swimming Finalists On TWITTER! Australian Olympic london 2012 PAST OLYMPIC SWIMMING PERFORMANCES Swimming Medals Won By Australia (Including team events) 20 18 SWIMMING 15 Individual Gold: 0 15 12 10 Team Gold: 1 Silver: 6 Bronze: 3 Total: 10 (-50%) 1992 1996 2000 2004 2008 2012 AUSTRALIAN WOMEN VS MEN MEDAL TALLY WOMEN: 7 MEN: 3 4 TOP TWEETERS TOP WOMEN TOP MEN Overall Followers: Overall Followers: Stephanie Rice (92,959) Eamon Sullivan (30,405) Follower Growth: Follower Growth: Emily Seebohm (+87%) Overall Tweets: Thomas Fraser-Holmes (+89%) Overall Tweets: Eamon Sullivan (5,569) Stephanie Rice (6,733) Tweets During Swim Week: Melanie Schlanger (530) Averaging 39.75 Tweets/Day Tweets During Swim Week: Ryan Napoleon (257) Averaged 22.88 Tweets/Day WOMEN: AVERAGE DAILY TWEETS VS OLYMPIC PERFORMANCE HOW OFTEN ARE THEY TWEETING PER DAY? PERFORMANCE: During Week Before | During Swimming Events Reached or Exceeded Personal Best Time? (27 Jul - 4 Aug) (27 Jul - 4 Aug) *No retweets 100m Alicia COUTTS Butterfly 200m Medley Emily SEEBOHM 100m 9. Backstroke 400m Stephanie RICE Recovered from Medley 11 surgery in Dec 2011 200 Medley Melanie 100m 30 40 SCHLANGER Freestyle Bronte BARRATT Beat Missy Franklin 200m to win Bronze! Freestyle Kylie PALMER 200m Freestyle WHAT ARE THE GIRLS TWEETING ? Mobile Device of Choice: Apple iPhone HEAD TO HEAD 100m Backstroke Alicia COUTTS @Alicia_Coutts Australia Vs USA "Thank you", 'Good Luck!", "I miss you" Missy Emily Vs SEEBOHM FRANKLIN Emily SEEBOHM @emcbomb "Thank you", "I'm disappointed", ".don't be so quick to judge!" Personal Best: Personal Best: 58.88 58.85 Stephanie RICE @ltsstephRice "Thanks so much", "I'm so proud...", "So excited!" Final Time: Final Time: 58.68 58.33 Daily Tweets Before: Daily Tweets: Before: Melanie SCHLANGER @Mel_Schlanger 5.43 4.29 "Thanks mate!", "Watching...", "Awesome!", "Well done!" Daily Tweets During: 9.25 +95% Daily Tweets During: 5.75 +53% Followers Followers Bronte BARRATT @BronteBarratt Before: Before: "Thanks!", "Stoked with silver!", 3,651 23,380 "Woohooooo!!" Followers Followers After: After: Kylie PALMER @KyliePalmer90 "Thanks...", "I'm gutted...", "Woohoo Olympic silver medal..." 9,783 381,321 + 87% + 1103% MEN: AVERAGE DAILY TWEETS VS OLYMPIC PERFORMANCE HOW OFTEN ARE THEY TWEETING PER DAY?* PERFORMANCE: During Week Before | During Swimming Events (27 Jul - 4 Aug) | (27 Jul - 4 Aug) Reached or Exceeded Personal Best Time? *No retweets Eamon SULLIVAN 50m Freestyle Thomas 200m 3 9. Freestyle FRASER-HOLMES Christian SPRENGER Winner broke 100m 3 World Record! Breaststroke Ryan NAPOLEON 400m 11 23 Freestyle Mitch LARKIN 200m Backstroke WHAT ARE THE BOYS TWEETING ? Mobile Device of Choice: Apple iPhone Ryan NAPOLEON @ryannapoleon "Omg who will be liker 3000??" "Wonder if l'Il hit 2000..." Eamon SULLIVAN @Eamon_Sullivan Christian SPRENGER @c_Sprenger "Let's go Aussiess!!!", "Tough night in the office" "Thank you!", "#amazingfans", "Going to be a good week!" Thomas FRASER-HOLMES @tomfraserholmes "Up the Knights", "Thanks Guys" "Too many chicken nuggets..." Mitch LARKIN @Larkin_mitch "Just posted a photo", "My biggest fan..." CONCLUSION Is there an obvious relationship between the frequency of use of twitter and individual swimming performance at the London 2012 Olympic Games? Based on the data compiled for this report, there is no obvious connection between these activities. Even though there were swimmers who used twitter to communicate frequently and on the day of their final race, they still managed to reach or exceed their personal best and win a medal. It is interesting to note that in all instances, swimmers increased the frequency of their use of Twitter during the swimming portion of the olympics when compared to the week before. More details and the data file used to create this Infographic can be found below and at brainstuffs.com About the producer: Christian Bowman has been helping organisations About this Infographic: This infographic was developed to investigate how social media is impacting the way athletes communicate using tools such as Twitter. Whilst care has been taken to provide an accurate report, it is reliant on third party data sources which may not 100% accurate. Please use at your own descretion. for over 11 years to develop and execute digital strategy, utilise data and integrate technology to communicate more effectively. Follow Christian on Twitter @megabowman Where did the data come from? What is "BrainSTUFFS"? twitter.com, twitterstats.com, twdocs.com, london2012.com, BrainStuffs.com is a new and quirky blog inspired wikipedia.org, swimming.org.au, olympics.org, google.com by the author Malcolm Gladwell and will feature Infographics and reports like this for free! Feedback is welcome at [email protected] BrainStuffs SOCIAL INTELLIGENCE christianBoWMAN You're welcome to share, print and reproduce if unedited. Please remember to reference as appropriate. Data retrieved: 10-08-2012 File published:12-08-2012 Version 1.0 Medals 20 BARCELONA ATLANTA SYDNEY ATHENS BEIJING LONDON