Why Conversion Rate Optimisation is Like Dating [Infographic]

How GETTING MORE SALES ON YOUR WEBSITE IS LIKE GOING ON A DATE CONVERSION OPTIMISATION MADE SIMPLE 3 MAKE A GOOD FIRST IMPRESSION People make a first impression in less than i second! How you look will affect how others sees your website or you! Not looking right will create a poor first impression! Bad Good 11 Compelling - headline No hero-shot Compelling hero shot No headline FUnkept & outdated EDressed to suit audience Clean & presentable Missing parts { BE ENGAGING } To keep your date engaged you need to be interesting! No one likes someone who is all looks and no substance! Having good content and copy on your website is key to being engaging. Bad Good 11 Overly hyperactive - Feature driven Benefit focused Consistent - copy Self centered copy Focused on Clear the reader & relevant Long lengthy paragraphs Vague- Bullet points Genuine Overly formal - Boring Uses the Engaging right jargon { TAKE ACTION } If your visitor has enjoyed looking through your website just like your date has enjoyed your company, you want to take action - second date (enquiry) or event a kiss (sale)! Clearly display your phone number Offer an OPT in to keep in touch Use trust elements Clear call to action to reduce anxiety as buttons and within your copy E-WEB MARKETING POWERED by HSF www.ewebmarketing.com.au