He Just Doesn't Care | Card buying habits reveal the truth!

HE JUST DOESN’T CARE GENDER WARS! CARD BUYING HABITS REVEAL THE TRUTH EXHIBIT A WHY DO WOMEN GET THE RAW DEAL? The average householder will purchase 30 cards in a year Only 15% of card purchases are made by men PRO TIP Cards that sing Gangnam style are not suitable for funerals EXHIBIT B PRO TIP Don't leave the "Buy 1 Get 1 Free" sticker on your Valentines card MEN JUST DON'T GIVE A DAMN! 3x 75% 60% Women spend THREE TIMES longer browsing before making their choice 75% of women send Christmas cards, compared to only 60% of men EXHIBIT C PRO TIP Cards should not appear on the same reciept as petrol. WOMEN STAY COOL UNDER PRESSURE Men often PANIC buy! Average length of time women buy their cards in advance Most men only make card purchases within 24 hours of actually needing a card WOMEN MEN On some occasions this is within the 24 hours AFTER the event 2-6 weeks EXHIBIT D PRO TIP Don't buy cards with glitter, that stuff is evil! MEN THINK IT'S ALL ABOUT THE $$$ Men spend an average of 31% more than they need to per gift in order to compensate for poor planning 82% of next day delivery orders are made by male customers EXHIBIT E PRO TIP Don't get a 40th birthday card for her 30th Birthday! WOMEN HAVE THEIR HEAD IN THE GAME 58,500,000 27, 250,000 WOMEN IN THE US HAVE THE MEN IN THE US BOTHER TO DO THE SAME, LESS THAN BRAINS TO BUY THEIR CARDS IN THE SALES HALF! WHY MEN NEED TO CARE MORE IT'S THE LITTLE THINGS THAT COUNT 9,140,000,000 CARDS WERE SOLD IN 2011 IN AMERICA ALONE The card industry is expected to top $30.4 billion by the year 2015 The most popular everyday cards Friendship Anniversary Birthday Get Well Sympathy 6% 8% 60% 7% 6% Nearly ONE THIRD of respondents said they keep the special cards they recieve forever' 9 out of 10 people look forward to receiving personal letters and greeting cards It allows them to keep in touch with friends and family and make them feel they are important to someone else CARD LTOWN SOURCES http://www.biginsight.com/ http://www.ezinearticles.com/1217414 Sample group of women aged 18-35 http://www.greetingcardassociation.org.uk/info-resource/market-info/facts-and-figures Sample group of men aged 18-35 with love