Wine Buying Trends of 2013

WINE BUYING TRENDS of 2013 As wine buying habits can change and evolve year-on-ycar, find out more about how UK drinkers have been choosing to select their wine in 2013. WINE PREFERENCES 41% choose to shop by grape variety, while only 10% say that choosing the correct alcohol volume is their main priority when buying wine. 41% 10% GRAPE VARIETY ALCOHOL VOLUME While there has been a growing demand for low alcohol wine due to its health benefits, it still doesn't appear to be the main focus for many people buying wine. 37% say the price of a wine encourages them to pick up a bottle when deciding between wines, but fewer are lured by the awards given to a wine or wine producer. 37% PRICE Despite a slight increase in the cost of living across 2013, it remains well below the 2008 peak, making the price of a bottle of wine an attractive selling point. TOP 3 FACTORS PEOPLE LOOK FOR WHEN WINE SHOPPING #1 Value for Money #2 Competitive Prices #3 Excellent Service WINE PRICES People are choosing to spend the same on a bottle of wine for someone else as they would on themselves. WINE BOUGHT WINE BOUGHT FOR THEMSELVES FOR SOMEONE ELSE Below £5 £5 to £7 £7 to £10 £10 to £15 £15 to £20 £20 and above WINE HABITS More than half of people choose to pick up a style, ; brand or grape they recognise. 56% of people surveyed shop in independent wine stores some of the time. TOP 3 WINES TO DRINK BY THEMSELVES More than half of people buy wine to drink on its own rather than with food. PROSECCO NZ SAUVIGNON BLANC CHAMPAGNE SOURCES: CORKS OUT http://www.vinexpo.com/cn/news/news/wine-low-alcohol-uk/ Award Winning Wine & Spirit Specialists Copyright © 2013 Corks Out, All rights reserved