Why the Internet Is the New Water Cooler

Why the Internet Is the New Water Cooler Daily Time Spent with Media According to US Consumers 2010 to 2012 (in Hours:Minutes) DOWN TV INTERNET 7% 2010 - 5:27 2010 - 2:34 2012 - 5:05 2012 - 3:07 2% RADIO UP 2010 - 1:52 2012 - 1:50 22% NEWSPAPERS 10% 2010 - 0:20 2012 - 0:18 Put your marketing dollars where your MAGAZINES 7% 2010 - 0:15 2012 - 0:14 customers are. Word-of-Mouth Happens Where People Are: Online USING SEARCH EMAIL 2010 - 0:26 2012 - 0:33 2010 - 0:16 2012 - 0:22 UP UP 27% 38% ONLINE VIDEO UP 140% 2010 - 0:10 2012 - 0:24 SOCIAL NETWORKS UP43% 2010 - 0:26 2012 - 0:37 You Tube Here's an Idea: Instead of giving your customers a list of references, direct them to your YouTube Channel where they can see your work and watch testimonials. of the entire 58% US population watches videos online of Internet users 75% watch online videos. There's a good chance your customers do, too. Note: Ages of survey group 13-64 Sources: AdWeek 4-29-13 and eMarketer 5-8-13 NORDYNE COMPLETE COMFORT. GENUINE VALUE. nordyne.com Why the Internet Is the New Water Cooler Daily Time Spent with Media According to US Consumers 2010 to 2012 (in Hours:Minutes) DOWN TV INTERNET 7% 2010 - 5:27 2010 - 2:34 2012 - 5:05 2012 - 3:07 2% RADIO UP 2010 - 1:52 2012 - 1:50 22% NEWSPAPERS 10% 2010 - 0:20 2012 - 0:18 Put your marketing dollars where your MAGAZINES 7% 2010 - 0:15 2012 - 0:14 customers are. Word-of-Mouth Happens Where People Are: Online USING SEARCH EMAIL 2010 - 0:26 2012 - 0:33 2010 - 0:16 2012 - 0:22 UP UP 27% 38% ONLINE VIDEO UP 140% 2010 - 0:10 2012 - 0:24 SOCIAL NETWORKS UP43% 2010 - 0:26 2012 - 0:37 You Tube Here's an Idea: Instead of giving your customers a list of references, direct them to your YouTube Channel where they can see your work and watch testimonials. of the entire 58% US population watches videos online of Internet users 75% watch online videos. There's a good chance your customers do, too. Note: Ages of survey group 13-64 Sources: AdWeek 4-29-13 and eMarketer 5-8-13 NORDYNE COMPLETE COMFORT. GENUINE VALUE. nordyne.com