WHAT WOMEN WANT...Financially

WHAT WOMEN WANT FINANCIALLY Living on a budget is a way of life.Women are brand loyal but retailers have trained them well get it with a deal, discount or coupon. they must What's the 411 on your personal economic state? • 46% We're managing but it's not fun having to be so careful • 15% We're doing very well (tie) $ulllll 15% Our finances have taken a turn for the worse in the last 6 months (tie) BUDGET What tops your personal economic agenda this year? House $100 Utilities $70 Food Entertain misc. $30 $70 $93 Gifts $30 Saving Car $100 $100 Bank of America 40% Paying down or off debt • 23% More money into short- or long-term savings Chase Sallie Mae • 22% Budgeting for one or two splurges What's your motivation for deal shopping? 36% I'm on a strict budget. It helps me live within my 23% | like the thrill. It's exciting to think how much I'm saving. 16% | like nicer 14% Why not? Deals are everywhere and it's more of a habit brands þut I means and ștretch want to get them for less. my dollars. now. What's your biggest barrier to being even more green? 54% I'm as green as I can be within my budget. I don't have the money to buy all organic. • 9% I don't buy into the "Green Argument"/l am confused about what else to do that would make a difference. 16% I don't have a barrier. I'm willing to invest the time, money and effort in being more green. WHY WOMEN MATTER Women represent Women make more just over 50% of the population than 85% of consumer purchasing decisions ginger @GingerGals gingerminneapolis.com %24