What Women Want Part II

WHAT WOMEN WANT! WOMEN & MEN SPEAK DIFFERENTLY IN SOCIAL MEDIA US. HARRIS SURVEY *A Study Comparing Social Listening with Asking WOMEN & MEN WANT MORE THAN 60% OF THE SAME THINGS But... The Top 10 Lists %3D are Totally Different LISTENING I WANT I WANT 70% overlap Ice Cream Car Car Pizza Pizza Ice Cream First 3 are Chocolate Beer Cake the same but Cookie Cookie Cake different order Coffee Phone Phone Pancake Sushi Chicken Pancake Bacon ASKING I WANT I WANT 60% overlap Money Money To be Financial Debt Free Security #1 want is To Be Healthy Job the same Job To be Healthy Financial Win the Security Lottery Health for Loved Ones CAR made To be Debt Free Sleep A New Car the Top 10 Peace & Quiet A Companion list of both House Sex for men! To be Happy Peace & Quiet Results from Social Media vs. Harris Survey show that PEOPLE FEEL US. THINK LISTENING ASKING EMOTIONAL LOGICAL 80% FOOD 50% FINANCIAL %24 SOCIAL MEDIA & SURVEY CAN WORK TOGETHER TO: Find an "emotional insight" in Social Media, then Survey We to get the details. surveyed 1,171 women 18-65 about ice cream We surveyed 1,083 men 18-65 about cars Ice Cream Survey Insight 38% because they are IN THE MOOD WHY? are 2x more likely to eat ice cream themselves Women WITH CHILDREN to indulge WHEN? Ном? 2 in 5 eat ice cream at least 69% in a ONCE A BOWL WEEK Car Survey Insight| 1in10 WEY? buy a stylish new ride BECAUSE THEY DESERVE IT 43% want BETTER MILEAGE 20% of men think about buying a car ALL THE TIME WHEN? 20% DON'T think about it AT ALL How? Most men do not trust dealer websites. They are 2X more likely to TRUST CUSTOMER REVIEWS. * METHODOLOGY LISTENING 365 days of data. 27 billion conversations. 2 sexes. Analysis of the sentence "I want ASKING 1000 men and 1000 women, ages 18 to 65, and we asked them an open ended question in a Harris Survey: "What is the one thing you want right now? Please be as specific as possible." WHAT WOMEN WANT! Brought to you by NetBase, the social intelligence company NETBASE @NetBase ©2012 NetBase Inc. WHAT WOMEN WANT! WOMEN & MEN SPEAK DIFFERENTLY IN SOCIAL MEDIA VS. HARRIS SURVEY *A Study Comparing Social Listening with Asking WOMEN & MEN WANT MORE THAN 60% OF THE SAME THINGS But... The Top 10 Lists are Totally Different LISTENING I WANT I WANT 70% overlap Ice Cream Car Car Pizza Pizza Ice Cream First 3 are Chocolate Вeer Cake the same but Сookie Cookie Cake different order Coffee Phone Phone Pancake Sushi Chicken Pancake Ваcon ASKING I WANT I WANT 60% overlap Money Money To be Debt Free Financial Security #1 want is To Be Healthy Job the same Job To be Healthy Financial Win the Security Lottery Health for Loved Ones To be Debt Free CAR made Sleep A New Car the Top 10 Peace & Quiet A Companion list of both House Sex for men! To be Happy Peace & Quiet Results from Social Media vs. Harris Survey show that PEOPLE FEEL US. THINK LISTENING ASKING EMOTIONAL LOGICAL 80% FOOD 50% FINÁNCIAL %24 SOCIAL MEDIA & SURVEY CAN WORK TOGETHER TO Find an "emotional insight" in Social Media, then Survey 99 We to get the details. surveyed 1,171 women 18-65 about ice cream We surveyed 1,083 men 18-65 about cars Ice Cream Survey Insight 38% because they are IN THE MOOD WHY? are 2x more likely to eat ice cream themselves Women WITH CHILDREN toindulge WHEN? How? 2 in 5 eat ice cream at least 69% in a ONCE A BOWL WEEK Car Survey Insight 1in 10 buy a stylish new ride WHy? BECAUSE THEY DESERVE IT 43% want BETTER MILEAGE 20% of men think about buying a car ALL THE TIME WHEN? 20% DON'T think about it AT ALL How? Most men do not trust dealer websites. They are 2x more likely to TRUST CUSTOMER REVIEWS. * METHODOLOGY LISTENING 365 days of data. 27 billion conversations. 2 sexes. Analysis of the sentence "I want ASKING 1000 men and 1000 women, ages 18 to 65, and we asked them an open ended question in a Harris Survey: "What is the one thing you want right now? Please be as specific as possible." WHAT WOMEN WANT! Brought to you by NetBase, the social intelligence company NETBASE @ NetBase ©2012 NetBase Inc. WHAT WOMEN WANT! WOMEN & MEN SPEAK DIFFERENTLY IN SOCIAL MEDIA VS. HARRIS SURVEY *A Study Comparing Social Listening with Asking WOMEN & MEN WANT MORE THAN 60% OF THE SAME THINGS But... The Top 10 Lists are Totally Different LISTENING I WANT I WANT 70% overlap Ice Cream Car Car Pizza Pizza Ice Cream First 3 are Chocolate Вeer Cake the same but Сookie Cookie Cake different order Coffee Phone Phone Pancake Sushi Chicken Pancake Ваcon ASKING I WANT I WANT 60% overlap Money Money To be Debt Free Financial Security #1 want is To Be Healthy Job the same Job To be Healthy Financial Win the Security Lottery Health for Loved Ones To be Debt Free CAR made Sleep A New Car the Top 10 Peace & Quiet A Companion list of both House Sex for men! To be Happy Peace & Quiet Results from Social Media vs. Harris Survey show that PEOPLE FEEL US. THINK LISTENING ASKING EMOTIONAL LOGICAL 80% FOOD 50% FINÁNCIAL %24 SOCIAL MEDIA & SURVEY CAN WORK TOGETHER TO Find an "emotional insight" in Social Media, then Survey 99 We to get the details. surveyed 1,171 women 18-65 about ice cream We surveyed 1,083 men 18-65 about cars Ice Cream Survey Insight 38% because they are IN THE MOOD WHY? are 2x more likely to eat ice cream themselves Women WITH CHILDREN toindulge WHEN? How? 2 in 5 eat ice cream at least 69% in a ONCE A BOWL WEEK Car Survey Insight 1in 10 buy a stylish new ride WHy? BECAUSE THEY DESERVE IT 43% want BETTER MILEAGE 20% of men think about buying a car ALL THE TIME WHEN? 20% DON'T think about it AT ALL How? Most men do not trust dealer websites. They are 2x more likely to TRUST CUSTOMER REVIEWS. * METHODOLOGY LISTENING 365 days of data. 27 billion conversations. 2 sexes. Analysis of the sentence "I want ASKING 1000 men and 1000 women, ages 18 to 65, and we asked them an open ended question in a Harris Survey: "What is the one thing you want right now? Please be as specific as possible." WHAT WOMEN WANT! Brought to you by NetBase, the social intelligence company NETBASE @ NetBase ©2012 NetBase Inc. WHAT WOMEN WANT! WOMEN & MEN SPEAK DIFFERENTLY IN SOCIAL MEDIA VS. HARRIS SURVEY *A Study Comparing Social Listening with Asking WOMEN & MEN WANT MORE THAN 60% OF THE SAME THINGS But... The Top 10 Lists are Totally Different LISTENING I WANT I WANT 70% overlap Ice Cream Car Car Pizza Pizza Ice Cream First 3 are Chocolate Вeer Cake the same but Сookie Cookie Cake different order Coffee Phone Phone Pancake Sushi Chicken Pancake Ваcon ASKING I WANT I WANT 60% overlap Money Money To be Debt Free Financial Security #1 want is To Be Healthy Job the same Job To be Healthy Financial Win the Security Lottery Health for Loved Ones To be Debt Free CAR made Sleep A New Car the Top 10 Peace & Quiet A Companion list of both House Sex for men! To be Happy Peace & Quiet Results from Social Media vs. Harris Survey show that PEOPLE FEEL US. THINK LISTENING ASKING EMOTIONAL LOGICAL 80% FOOD 50% FINÁNCIAL %24 SOCIAL MEDIA & SURVEY CAN WORK TOGETHER TO Find an "emotional insight" in Social Media, then Survey 99 We to get the details. surveyed 1,171 women 18-65 about ice cream We surveyed 1,083 men 18-65 about cars Ice Cream Survey Insight 38% because they are IN THE MOOD WHY? are 2x more likely to eat ice cream themselves Women WITH CHILDREN toindulge WHEN? How? 2 in 5 eat ice cream at least 69% in a ONCE A BOWL WEEK Car Survey Insight 1in 10 buy a stylish new ride WHy? BECAUSE THEY DESERVE IT 43% want BETTER MILEAGE 20% of men think about buying a car ALL THE TIME WHEN? 20% DON'T think about it AT ALL How? Most men do not trust dealer websites. They are 2x more likely to TRUST CUSTOMER REVIEWS. * METHODOLOGY LISTENING 365 days of data. 27 billion conversations. 2 sexes. Analysis of the sentence "I want ASKING 1000 men and 1000 women, ages 18 to 65, and we asked them an open ended question in a Harris Survey: "What is the one thing you want right now? Please be as specific as possible." WHAT WOMEN WANT! Brought to you by NetBase, the social intelligence company NETBASE @ NetBase ©2012 NetBase Inc.