What Will America Buy Dads

A Father's Day 2 0 1 1 What Will America Buy Dads? The Return of Father's Day Spending Experts anticipate Father's Day spending to rise considerably in 2011, climbing much higher than during recessionary years to become an $11 billion dollar industry. Father's Day is right around the corner, 2007 – $9.9 billion and that means it's time for consumers to think about how 2008 0– $9.5 billion they will show the special dads in their lives just how Father's 2009 N00– $9.3 billion much they care. Day spending is expected to reach $11 billion dollars 2010 m0– $9.8 billion this year, but what can dads expect? Another tie, a new football, or something else? 2011 I00– $11.1 billion Father's Day vs. Mother's Day Spending Holds Steady Though most of the country is celebrating a dad this June, moms still get more attention during their special day in May: Despite rises in personal income this year, spending on Dad is holding steady: 83.1% 75.5% 68.9% Shoppers spending the same this year 17.5% 13.6% Celebrating Father's Day Celebrated Mother's Day Shoppers spending more this year Shoppers spending less this year $140.73 While most age groups will be spending the same amount on Dad this year, nearly 30% of 18-24 year-olds say they plan to spend more this year than last. $106.49 30% Average Spending on Dad Average Spending on Mom The Many Dads in Our Lives Shoppers aren't just buying gifts for their own fathers this year. In fact, they'll be recognizing many other father figures in their lives, including: Father or Stepfather 50.3% Husband Son Friend 8.0% Brother Grandfather 5.3% 5.8% Godfather 1.5% How is America celebrating the men who've been there through thick and thin? Compared to last year, the biggest rise in spending this year seems to be on gift certificates, sporting goods, and auto accessories. Take a look: What Gifts Are Shoppers Buying? Average Gift Size % of People Buying (2010) % of People Buying (2011) Books or CDs Clothing RECEIPT RECEIPT $22.66 $34.90 23.4% 36.7% 25.3% 38.2% Electronics/Computer Accessories Gift Certificates RECEIPT RECEIPT Bift lortificare $67.20 $36.42 17.4% 31.2% 18.5% 36.9% Greeting Cards Home Improvement/Gardening Tools RECEIPT RECEIPT #1 DAD || Happy Jalheis Pay $11.08 $49.87 65.6% 11.0% 67.5% 13.4% Dinner/Brunch/Other Outings Sporting Goods RECEIPT RECEIPT $46.81 $43.88 39.9% 11.4% 42.3% 14.3% Tools/Appliances Automotive Accessories RECEIPT RECEIPT $46.95 $42.52 11.8% 10.6% 14.2% 13.4% Personal Care RECEIPT 15.0% 30 lb. $36.35 16.0% Note: most shoppers buy more than one gift for dad. Milo Sources: NRF.com A Father's Day 2 0 1 1 What Will America Buy Dads? The Return of Father's Day Spending Experts anticipate Father's Day spending to rise considerably in 2011, climbing much higher than during recessionary years to become an $11 billion dollar industry. Father's Day is right around the corner, 2007 – $9.9 billion and that means it's time for consumers to think about how 2008 0– $9.5 billion they will show the special dads in their lives just how Father's 2009 N00– $9.3 billion much they care. Day spending is expected to reach $11 billion dollars 2010 m0– $9.8 billion this year, but what can dads expect? Another tie, a new football, or something else? 2011 I00– $11.1 billion Father's Day vs. Mother's Day Spending Holds Steady Though most of the country is celebrating a dad this June, moms still get more attention during their special day in May: Despite rises in personal income this year, spending on Dad is holding steady: 83.1% 75.5% 68.9% Shoppers spending the same this year 17.5% 13.6% Celebrating Father's Day Celebrated Mother's Day Shoppers spending more this year Shoppers spending less this year $140.73 While most age groups will be spending the same amount on Dad this year, nearly 30% of 18-24 year-olds say they plan to spend more this year than last. $106.49 30% Average Spending on Dad Average Spending on Mom The Many Dads in Our Lives Shoppers aren't just buying gifts for their own fathers this year. In fact, they'll be recognizing many other father figures in their lives, including: Father or Stepfather 50.3% Husband Son Friend 8.0% Brother Grandfather 5.3% 5.8% Godfather 1.5% How is America celebrating the men who've been there through thick and thin? Compared to last year, the biggest rise in spending this year seems to be on gift certificates, sporting goods, and auto accessories. Take a look: What Gifts Are Shoppers Buying? Average Gift Size % of People Buying (2010) % of People Buying (2011) Books or CDs Clothing RECEIPT RECEIPT $22.66 $34.90 23.4% 36.7% 25.3% 38.2% Electronics/Computer Accessories Gift Certificates RECEIPT RECEIPT Bift lortificare $67.20 $36.42 17.4% 31.2% 18.5% 36.9% Greeting Cards Home Improvement/Gardening Tools RECEIPT RECEIPT #1 DAD || Happy Jalheis Pay $11.08 $49.87 65.6% 11.0% 67.5% 13.4% Dinner/Brunch/Other Outings Sporting Goods RECEIPT RECEIPT $46.81 $43.88 39.9% 11.4% 42.3% 14.3% Tools/Appliances Automotive Accessories RECEIPT RECEIPT $46.95 $42.52 11.8% 10.6% 14.2% 13.4% Personal Care RECEIPT 15.0% 30 lb. $36.35 16.0% Note: most shoppers buy more than one gift for dad. Milo Sources: NRF.com A Father's Day 2 0 1 1 What Will America Buy Dads? The Return of Father's Day Spending Experts anticipate Father's Day spending to rise considerably in 2011, climbing much higher than during recessionary years to become an $11 billion dollar industry. Father's Day is right around the corner, 2007 – $9.9 billion and that means it's time for consumers to think about how 2008 0– $9.5 billion they will show the special dads in their lives just how Father's 2009 N00– $9.3 billion much they care. Day spending is expected to reach $11 billion dollars 2010 m0– $9.8 billion this year, but what can dads expect? Another tie, a new football, or something else? 2011 I00– $11.1 billion Father's Day vs. Mother's Day Spending Holds Steady Though most of the country is celebrating a dad this June, moms still get more attention during their special day in May: Despite rises in personal income this year, spending on Dad is holding steady: 83.1% 75.5% 68.9% Shoppers spending the same this year 17.5% 13.6% Celebrating Father's Day Celebrated Mother's Day Shoppers spending more this year Shoppers spending less this year $140.73 While most age groups will be spending the same amount on Dad this year, nearly 30% of 18-24 year-olds say they plan to spend more this year than last. $106.49 30% Average Spending on Dad Average Spending on Mom The Many Dads in Our Lives Shoppers aren't just buying gifts for their own fathers this year. In fact, they'll be recognizing many other father figures in their lives, including: Father or Stepfather 50.3% Husband Son Friend 8.0% Brother Grandfather 5.3% 5.8% Godfather 1.5% How is America celebrating the men who've been there through thick and thin? Compared to last year, the biggest rise in spending this year seems to be on gift certificates, sporting goods, and auto accessories. Take a look: What Gifts Are Shoppers Buying? Average Gift Size % of People Buying (2010) % of People Buying (2011) Books or CDs Clothing RECEIPT RECEIPT $22.66 $34.90 23.4% 36.7% 25.3% 38.2% Electronics/Computer Accessories Gift Certificates RECEIPT RECEIPT Bift lortificare $67.20 $36.42 17.4% 31.2% 18.5% 36.9% Greeting Cards Home Improvement/Gardening Tools RECEIPT RECEIPT #1 DAD || Happy Jalheis Pay $11.08 $49.87 65.6% 11.0% 67.5% 13.4% Dinner/Brunch/Other Outings Sporting Goods RECEIPT RECEIPT $46.81 $43.88 39.9% 11.4% 42.3% 14.3% Tools/Appliances Automotive Accessories RECEIPT RECEIPT $46.95 $42.52 11.8% 10.6% 14.2% 13.4% Personal Care RECEIPT 15.0% 30 lb. $36.35 16.0% Note: most shoppers buy more than one gift for dad. Milo Sources: NRF.com A Father's Day 2 0 1 1 What Will America Buy Dads? The Return of Father's Day Spending Experts anticipate Father's Day spending to rise considerably in 2011, climbing much higher than during recessionary years to become an $11 billion dollar industry. Father's Day is right around the corner, 2007 – $9.9 billion and that means it's time for consumers to think about how 2008 0– $9.5 billion they will show the special dads in their lives just how Father's 2009 N00– $9.3 billion much they care. Day spending is expected to reach $11 billion dollars 2010 m0– $9.8 billion this year, but what can dads expect? Another tie, a new football, or something else? 2011 I00– $11.1 billion Father's Day vs. Mother's Day Spending Holds Steady Though most of the country is celebrating a dad this June, moms still get more attention during their special day in May: Despite rises in personal income this year, spending on Dad is holding steady: 83.1% 75.5% 68.9% Shoppers spending the same this year 17.5% 13.6% Celebrating Father's Day Celebrated Mother's Day Shoppers spending more this year Shoppers spending less this year $140.73 While most age groups will be spending the same amount on Dad this year, nearly 30% of 18-24 year-olds say they plan to spend more this year than last. $106.49 30% Average Spending on Dad Average Spending on Mom The Many Dads in Our Lives Shoppers aren't just buying gifts for their own fathers this year. In fact, they'll be recognizing many other father figures in their lives, including: Father or Stepfather 50.3% Husband Son Friend 8.0% Brother Grandfather 5.3% 5.8% Godfather 1.5% How is America celebrating the men who've been there through thick and thin? Compared to last year, the biggest rise in spending this year seems to be on gift certificates, sporting goods, and auto accessories. Take a look: What Gifts Are Shoppers Buying? Average Gift Size % of People Buying (2010) % of People Buying (2011) Books or CDs Clothing RECEIPT RECEIPT $22.66 $34.90 23.4% 36.7% 25.3% 38.2% Electronics/Computer Accessories Gift Certificates RECEIPT RECEIPT Bift lortificare $67.20 $36.42 17.4% 31.2% 18.5% 36.9% Greeting Cards Home Improvement/Gardening Tools RECEIPT RECEIPT #1 DAD || Happy Jalheis Pay $11.08 $49.87 65.6% 11.0% 67.5% 13.4% Dinner/Brunch/Other Outings Sporting Goods RECEIPT RECEIPT $46.81 $43.88 39.9% 11.4% 42.3% 14.3% Tools/Appliances Automotive Accessories RECEIPT RECEIPT $46.95 $42.52 11.8% 10.6% 14.2% 13.4% Personal Care RECEIPT 15.0% 30 lb. $36.35 16.0% Note: most shoppers buy more than one gift for dad. Milo Sources: NRF.com A Father's Day 2 0 1 1 What Will America Buy Dads? The Return of Father's Day Spending Experts anticipate Father's Day spending to rise considerably in 2011, climbing much higher than during recessionary years to become an $11 billion dollar industry. Father's Day is right around the corner, 2007 – $9.9 billion and that means it's time for consumers to think about how 2008 0– $9.5 billion they will show the special dads in their lives just how Father's 2009 N00– $9.3 billion much they care. Day spending is expected to reach $11 billion dollars 2010 m0– $9.8 billion this year, but what can dads expect? Another tie, a new football, or something else? 2011 I00– $11.1 billion Father's Day vs. Mother's Day Spending Holds Steady Though most of the country is celebrating a dad this June, moms still get more attention during their special day in May: Despite rises in personal income this year, spending on Dad is holding steady: 83.1% 75.5% 68.9% Shoppers spending the same this year 17.5% 13.6% Celebrating Father's Day Celebrated Mother's Day Shoppers spending more this year Shoppers spending less this year $140.73 While most age groups will be spending the same amount on Dad this year, nearly 30% of 18-24 year-olds say they plan to spend more this year than last. $106.49 30% Average Spending on Dad Average Spending on Mom The Many Dads in Our Lives Shoppers aren't just buying gifts for their own fathers this year. In fact, they'll be recognizing many other father figures in their lives, including: Father or Stepfather 50.3% Husband Son Friend 8.0% Brother Grandfather 5.3% 5.8% Godfather 1.5% How is America celebrating the men who've been there through thick and thin? Compared to last year, the biggest rise in spending this year seems to be on gift certificates, sporting goods, and auto accessories. Take a look: What Gifts Are Shoppers Buying? Average Gift Size % of People Buying (2010) % of People Buying (2011) Books or CDs Clothing RECEIPT RECEIPT $22.66 $34.90 23.4% 36.7% 25.3% 38.2% Electronics/Computer Accessories Gift Certificates RECEIPT RECEIPT Bift lortificare $67.20 $36.42 17.4% 31.2% 18.5% 36.9% Greeting Cards Home Improvement/Gardening Tools RECEIPT RECEIPT #1 DAD || Happy Jalheis Pay $11.08 $49.87 65.6% 11.0% 67.5% 13.4% Dinner/Brunch/Other Outings Sporting Goods RECEIPT RECEIPT $46.81 $43.88 39.9% 11.4% 42.3% 14.3% Tools/Appliances Automotive Accessories RECEIPT RECEIPT $46.95 $42.52 11.8% 10.6% 14.2% 13.4% Personal Care RECEIPT 15.0% 30 lb. $36.35 16.0% Note: most shoppers buy more than one gift for dad. Milo Sources: NRF.com