Today's New Moms: Expenses and Employment Challenges

Today's New Moms Each year millions of women experience the joys, challenges, and sticker shock of having a baby. This infographic takes a look at new moms and how they are up to the task of figuring out how to make baby affordable while sharing their adventures in motherhood with the rest of the world. "The hand that rocks the cradle is the hand that rules the world." -- William Ross Wallace 158 4 million million the number of females the number of babies born in 2010 in the U.S. in 2011 1.6 million 85.4 million the number of babies born to first-time moms in 2010 $12,370 estimated number of moms in the U.S. in 2009 the estimated cost of the first year of parenthood for a middle-income family 25.4 $100 $100 $100 years old the average age of a new mom in 2010 Keeping Up with the Baby Joneses Spending on baby starts months before he or she is born. Ever resourceful, new moms and soon-to-be moms have different strategies to buy all the essentials for their little one. 74% will cut back on the family budget to buy items for baby 13% will cut back on the baby items 58% are daydreaming about what they're going to buy for baby 30% are planning to buy the store-brand baby products 23% are planning to buy store-brand formula 37% feel guilty when they can't afford an item that they want for baby Spoiler Alert $234,900 New York City moms and dads lead the nation in sparing no expense when it comes to baby. the current cost of raising a child through the age of 17 With the current price tag on the cost of raising a child over $200,000 work (full or part-time) is an economic necessity for many mothers. Since the 1950s the percent of women working or seeking employment grew steadily and peaked in 2000. Of working moms with children 17 years old or younger 47% Women today make up nearly half of the workforce. 74% work full time 26% work part time Choosey (Working) Moms Choose. 62% 37% 13% of full-time working moms said that having a mother who works full time is an ideal situation for a young child prefer to work part time prefer to work full time While the number of working moms has been steadily increasing, the number of stay-at-home moms has been steadily decreasing. 1969 9.8 million married moms with kids under 15 were SAHMS. 2012 5.1 million married moms with kids under 15 were SAHMS. Days of Our Digital Lives Moms love to share their knowledge and experience. 97.2% give advice to others about the products and services that they have purchased. 60.3% During March 2012: 42.4% 27.9 million moms visited Facebook 9.3 million moms visited Blogger 16.5% 15.3% 3.5 5.4 million moms visited Twitter 4.1 million moms visited Wordpress of moms share their experiences on Facebook of moms share their experiences on MySpace 3.1 million moms visited Tumblr of moms share their experiences on Twitter of moms share their experiences their own blog 3 out of 4 The majority of the 181 million worldwide blogs are written by women. About 1 in 3 bloggers are moms. moms visit Facebook Moms' Top Family and Lifestyle Sites How are they keeping up with all this socializing? 4.9 million Pinterest 54% 4.8 million of moms in the US own a smartphone Disney Online 4.4 million 50% via mobile devices ivillage Network 4.2 million WebMD CreditDonkey 3.8 million Everyday Health SOURCES: US. Census Bureau, National Center for Health Stathtics, US. Dept. of Agriculture, Keton Research, Bundle.com, Women's Bureau (US. Dept. of Labor, Bureau of Labor Statistics, Pew Research, National Retail Federation, Nielsen CreditDonkey.com helps families with "donkey-proof" (easy to understand) financial tips and deals