The Right Diamond

The Right Diamond AMarketing Tips and guide in buying the right diamond jewelry for you. STHE POPULARITY OF DIAMONDS Diamonds have become_so popular in jewelry that for just about any man shopping for an engagement ring, they are synonymous with the right choice. We have all heard the famous De Beers slogan, "A diamond is forever." Diamonds have gained their popularity in the jewelry market thanks in part to marketing campaigns by De Beers and other big jewelry companies throughout the 20th century. We are also drawn to diamonds though because they are incredibly beautiful. Polished and faceted to showcase their best aspects, they can shimmer and shine like nothing else on the planet. Diamonds also intrigue us because they are among the hardest known natural substances in the world. HOW TO PURCHASE THE PERFECTDIAMOND Many buyers believe that diamonds are only for the very affluent, but in reality, there are beautiful diamonds available eveň for mid-range budgets. Diamonds span a huge range in terms of quality, which is determined by a'number of factors. 1. Choose the best diamond you can afford 2. Choose the appropriate type of jewelry 3. Know your budget Know the color, carat, 4. clarity and cut of the diamond that you want. What else? Know the origin. One further matter to consider when you are shopping for a diamond is where that diamond came from. Sadly, not all diamonds are mined under moral circumstances. Diamonds which come from conflict zones may be known as conflict diamonds, hot diamonds, war diamonds, converted diamonds, or blood diamonds. The majority come from locations like Congo and Angola. Purchasing a diamond entails research, time, thought, and asking a number of questions along the way. There really are a number of facets to the buying process. Having read our buying guide though, you should be far more informed and prepared to make a smart, cost-effective purchase. With what you now know about the 4 Cs, you can look for ways to save money while still purchasing a diamond that showcases beauty and quality! Source: T TREZARI www.Trezari.Com/Diamond-Jewelry-Buying-Guide