Redefining Christmas Traditions With Artificial Christmas Trees
REDEFINING Christmas Traditions REE CLASSICS The World's Finest Artificial Christmas Trees round the country as families get ready for Christmas, more and more homes are skipping the hassle of putting up real trees. They've found that Christmas is defined by traditions, and what better tradition than getting out the same tree year after year. Over 3x more people display artificial trees in their homes than real trees. % RESPONDENTS 22.4% What type of Christmas tree did you display in your home? NONE 16.5% 61.1% REAL ARTIFICIAL N Artificial trees have become a tradition in all regions of the country. 60% 40% 20% 0% E E S W E N ARTIFICIAL NONE REAL Over 80% ofhouseholds that display a tree display an artificial tree. No wonder. Artificial trees last for years and years. <1 YEAR 6% 2 YEARS 4% 3 YEARS 4% 4 YEARS 5% 5 YEARS 13% 6-10 YEARS 39% 10+ YEARS 29% In fact, 81% ofpeople keep their artificial trees for more than 5 years. People are focusing on the long term investment of an artificial tree over the years rather than buying a real tree every year. % RESPONDENTS How much did your Christmas tree cost? 42% 81% 16% 11% 21% 7% 20% 1% $25- $49 $50- $99 LESS THAN MORE THAN $25 $100 Despite the good investment, very few people think to buy their artificial tree online. % RESPONDENTS Where did you buy your artificial Christmas Tree? 38% DISCOUNT STORE 2% ONLINE 5% CRAFT STORE 25% 9% OTHER НОМЕ IMPROVEMENT STORE 21% NOT SURE Start a new tradition-save a real tree and save money. Get an artificial tree and pass down memories year after year. © Tree Classics 2012 REE CLASSICS http://www.treeclassics.com/Redefining-Christmas- Traditions-With-Artificial-Christmas-Trees-a/253.htm The World's Finest Artificial Christmas Trees TM Sources: 2012 and 2011 Nielson Omnibus Survey and the American Christmas Tree Association (http://christmastreeassociation.org/ Article%20Pages/Most-American-Households-Will-Celebrate-Christmas-With-An-Artificial-Christmas-Tree) How long do you plan on displaying % RESPONDENTS your artificial tree? REDEFINING Christmas Traditions REE CLASSICS The World's Finest Artificial Christmas Trees round the country as families get ready for Christmas, more and more homes are skipping the hassle of putting up real trees. They've found that Christmas is defined by traditions, and what better tradition than getting out the same tree year after year. Over 3x more people display artificial trees in their homes than real trees. % RESPONDENTS 22.4% What type of Christmas tree did you display in your home? NONE 16.5% 61.1% REAL ARTIFICIAL N Artificial trees have become a tradition in all regions of the country. 60% 40% 20% 0% E E S W E N ARTIFICIAL NONE REAL Over 80% ofhouseholds that display a tree display an artificial tree. No wonder. Artificial trees last for years and years. <1 YEAR 6% 2 YEARS 4% 3 YEARS 4% 4 YEARS 5% 5 YEARS 13% 6-10 YEARS 39% 10+ YEARS 29% In fact, 81% ofpeople keep their artificial trees for more than 5 years. People are focusing on the long term investment of an artificial tree over the years rather than buying a real tree every year. % RESPONDENTS How much did your Christmas tree cost? 42% 81% 16% 11% 21% 7% 20% 1% $25- $49 $50- $99 LESS THAN MORE THAN $25 $100 Despite the good investment, very few people think to buy their artificial tree online. % RESPONDENTS Where did you buy your artificial Christmas Tree? 38% DISCOUNT STORE 2% ONLINE 5% CRAFT STORE 25% 9% OTHER НОМЕ IMPROVEMENT STORE 21% NOT SURE Start a new tradition-save a real tree and save money. Get an artificial tree and pass down memories year after year. © Tree Classics 2012 REE CLASSICS http://www.treeclassics.com/Redefining-Christmas- Traditions-With-Artificial-Christmas-Trees-a/253.htm The World's Finest Artificial Christmas Trees TM Sources: 2012 and 2011 Nielson Omnibus Survey and the American Christmas Tree Association (http://christmastreeassociation.org/ Article%20Pages/Most-American-Households-Will-Celebrate-Christmas-With-An-Artificial-Christmas-Tree) How long do you plan on displaying % RESPONDENTS your artificial tree?
Redefining Christmas Traditions With Artificial Christmas Trees
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