The Paradox of Choice
The Paradox of Choice EMOTIONS vs NUMBER OF CHOICES POSITIVE EMOTIONS POSITIVE EMOTIONS Good feelings Net feelings NUMBER OF CHOICES NUMBER OF СHOICES Bad feelings NEGATIVE EMOTIONS NEGATIVE EMOTIONS THE JAM STUDY A grocery store conducted 2 tasting sessions. In one session shoppers were allowed to sample 24 flavors of jams, and in the other session they were allowed to sample 6 flavors 24 Choices of Jam Attracted 60% of Shoppers vs 6 Choices of Jam Attracted 40% of Shoppers Shoppers sampled 2 flavours on average Shoppers sampled 2 flavours on average 3% of shoppers bought jam 30% of shoppers bought jam WHAT TO EAT? The Right Amount of Choice Too Much Choice Too Little Choice eat this! WHAT TO DO? The Right Amount of Choice Too Much Choice Too Little Choice 13:00 13:00 - 15:00 Unclog The 14:00 Toilet this week next week Later 15:00 flat to-do lists calendars Sandglaz Infinity Grids Sondglaz: managing A LOT of tasks is easy! www.SANDGLAZ.COM Source: Study by lyengar and Lepper. Journal of Personality and Social Psychology, Vol 79(6), Dec 2000, 995-1006. Images: Amarok Blog, Counter Measures, pajama paycheque, lewisham healthcare, usable psychology, GoodPractice The Paradox of Choice EMOTIONS vs NUMBER OF CHOICES POSITIVE EMOTIONS POSITIVE EMOTIONS Good feelings Net feelings NUMBER OF CHOICES NUMBER OF СHOICES Bad feelings NEGATIVE EMOTIONS NEGATIVE EMOTIONS THE JAM STUDY A grocery store conducted 2 tasting sessions. In one session shoppers were allowed to sample 24 flavors of jams, and in the other session they were allowed to sample 6 flavors 24 Choices of Jam Attracted 60% of Shoppers vs 6 Choices of Jam Attracted 40% of Shoppers Shoppers sampled 2 flavours on average Shoppers sampled 2 flavours on average 3% of shoppers bought jam 30% of shoppers bought jam WHAT TO EAT? The Right Amount of Choice Too Much Choice Too Little Choice eat this! WHAT TO DO? The Right Amount of Choice Too Much Choice Too Little Choice 13:00 13:00 - 15:00 Unclog The 14:00 Toilet this week next week Later 15:00 flat to-do lists calendars Sandglaz Infinity Grids Sondglaz: managing A LOT of tasks is easy! www.SANDGLAZ.COM Source: Study by lyengar and Lepper. Journal of Personality and Social Psychology, Vol 79(6), Dec 2000, 995-1006. Images: Amarok Blog, Counter Measures, pajama paycheque, lewisham healthcare, usable psychology, GoodPractice The Paradox of Choice EMOTIONS vs NUMBER OF CHOICES POSITIVE EMOTIONS POSITIVE EMOTIONS Good feelings Net feelings NUMBER OF CHOICES NUMBER OF СHOICES Bad feelings NEGATIVE EMOTIONS NEGATIVE EMOTIONS THE JAM STUDY A grocery store conducted 2 tasting sessions. In one session shoppers were allowed to sample 24 flavors of jams, and in the other session they were allowed to sample 6 flavors 24 Choices of Jam Attracted 60% of Shoppers vs 6 Choices of Jam Attracted 40% of Shoppers Shoppers sampled 2 flavours on average Shoppers sampled 2 flavours on average 3% of shoppers bought jam 30% of shoppers bought jam WHAT TO EAT? The Right Amount of Choice Too Much Choice Too Little Choice eat this! WHAT TO DO? The Right Amount of Choice Too Much Choice Too Little Choice 13:00 13:00 - 15:00 Unclog The 14:00 Toilet this week next week Later 15:00 flat to-do lists calendars Sandglaz Infinity Grids Sondglaz: managing A LOT of tasks is easy! www.SANDGLAZ.COM Source: Study by lyengar and Lepper. Journal of Personality and Social Psychology, Vol 79(6), Dec 2000, 995-1006. Images: Amarok Blog, Counter Measures, pajama paycheque, lewisham healthcare, usable psychology, GoodPractice The Paradox of Choice EMOTIONS vs NUMBER OF CHOICES POSITIVE EMOTIONS POSITIVE EMOTIONS Good feelings Net feelings NUMBER OF CHOICES NUMBER OF СHOICES Bad feelings NEGATIVE EMOTIONS NEGATIVE EMOTIONS THE JAM STUDY A grocery store conducted 2 tasting sessions. In one session shoppers were allowed to sample 24 flavors of jams, and in the other session they were allowed to sample 6 flavors 24 Choices of Jam Attracted 60% of Shoppers vs 6 Choices of Jam Attracted 40% of Shoppers Shoppers sampled 2 flavours on average Shoppers sampled 2 flavours on average 3% of shoppers bought jam 30% of shoppers bought jam WHAT TO EAT? The Right Amount of Choice Too Much Choice Too Little Choice eat this! WHAT TO DO? The Right Amount of Choice Too Much Choice Too Little Choice 13:00 13:00 - 15:00 Unclog The 14:00 Toilet this week next week Later 15:00 flat to-do lists calendars Sandglaz Infinity Grids Sondglaz: managing A LOT of tasks is easy! www.SANDGLAZ.COM Source: Study by lyengar and Lepper. Journal of Personality and Social Psychology, Vol 79(6), Dec 2000, 995-1006. Images: Amarok Blog, Counter Measures, pajama paycheque, lewisham healthcare, usable psychology, GoodPractice The Paradox of Choice EMOTIONS vs NUMBER OF CHOICES POSITIVE EMOTIONS POSITIVE EMOTIONS Good feelings Net feelings NUMBER OF CHOICES NUMBER OF СHOICES Bad feelings NEGATIVE EMOTIONS NEGATIVE EMOTIONS THE JAM STUDY A grocery store conducted 2 tasting sessions. In one session shoppers were allowed to sample 24 flavors of jams, and in the other session they were allowed to sample 6 flavors 24 Choices of Jam Attracted 60% of Shoppers vs 6 Choices of Jam Attracted 40% of Shoppers Shoppers sampled 2 flavours on average Shoppers sampled 2 flavours on average 3% of shoppers bought jam 30% of shoppers bought jam WHAT TO EAT? The Right Amount of Choice Too Much Choice Too Little Choice eat this! WHAT TO DO? The Right Amount of Choice Too Much Choice Too Little Choice 13:00 13:00 - 15:00 Unclog The 14:00 Toilet this week next week Later 15:00 flat to-do lists calendars Sandglaz Infinity Grids Sondglaz: managing A LOT of tasks is easy! www.SANDGLAZ.COM Source: Study by lyengar and Lepper. Journal of Personality and Social Psychology, Vol 79(6), Dec 2000, 995-1006. Images: Amarok Blog, Counter Measures, pajama paycheque, lewisham healthcare, usable psychology, GoodPractice
The Paradox of Choice
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