NEW FLUENT SURVEY REVEALS SUMMER 2013 FORECAST FOR COLLEGE MILLENNIALS: MORE WORK, LESS FUN

SUMMER FORECASTFOR COLLEGE MILLENNIALS What, Where, and How They'll Be Spending this Summer NOW ENTERING: REALITY MORE WORK LESS FUN ALL INARLY ON With a competitive job land- scape, College Millennials are working hard to get ahead - and stay there. 29% will be doing office administration or temp work 49% 40% 30% 33% of College Millennials characterized the summer of 2013 as 'real-world': more work and less fun will be working a paid internship or apprenticeship described Summer 2013 as 'adventuresome': will be working in sales (retail/apparel) more exciting work or travel, but still resume-focused SET ON PRECEDENT GREEN CONVICTION College Millennials are serious about preparing for the road ahead. They covet summer jobs that build their resumes, while Experience rocks, but cash still reigns. College Millennials need to line their pockets with green this summer to fund many earning them cash for essentials. necessary expenses. 37% 22% 32% 30% 3% are aiming at bringing in $1000-$2500 this summer are hoping to rake in over $4000 this summer* want to get an desire to earn money internship to acquire towards their college important job- related education and experience expenses have no plans to earn money this summer *To earn that much in a 10 week summer, Millennials would have to work 40 hrs/wk at $10/hr A TEMPORARY DEPARTURE 41% 37% Freedom! For the school year, maybe - and then it's back to the nest for the summer. Why? It's not just home cooking; living at home is a serious money AT HOME AT SCHOOL of College Millennials will be staying under mom and dad's roof this summer will be staying on or near campus saver. A SUMMER WELL SPENT 49% 44% 40% College Millennials use summer cash to pay their own way, from clothing to trips to college tuition. "00 0000 00 0000 WORK PLAY TRAVEL Clothes for their job/internship Attire for a good time For the places they'll go Write-in respondents to our survey made it clear that many college students are footing essential bills like rent, tuition, school expenses, food and gas - all by themselves. TUITION BILLS/ STUDENT DEBT SCHOOL EXPENSES GAS FOOD RENT CHECK MATE VIRTUALLY IN LOVE? Over half of today's College Millennials are working too hard this summer to play the field. Texting has turned to Tindering. 1 on l's have been cast asunder for Groupers. College Millennials aren't just embracing the newest online dating tools, they're scoping out the opposite sex and dissecting them like science projects. 43% are dating someone exclusively and expect to keep dating that person through the summer Grouper Tinder okc zooSK JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC OkCupid Zoosk 8% don't have the time or the interest. would like to date some -one special this summer 22% How they connect NOT INTERESTED ALREADY TAKEN VERY INTERESTED whisper Chat Roulette Whisper Lulu Lulu Source: fluent 2013 research. fluent College Millennials survey (n=1687) Respondents were surveyed between the dates of May 13-20, 2013 TRANSLATING BRANDS FOR THE COLLEGE WORLD Infographic Design by Scott Jacobs