Modern Family

ONCE A MOTHER, ALWAYS A MOTHER The Role of Mother No Longer Ends When You Become a Grandmother 29% 13% of grandmothers feel they are raising their grandchildren feel that they fill the family role as mother and key nurturer Not Just Spoiling Them New responsibilities put additional pressures on their time, their health, and their finances lout of 3grandmothers say that they are responsible for taking care of.. 37% sick children 31% cooking 33% buying clothes 36% groceries 30% cars 32% 34% 35% 28% leisure OTC medications entertainment education activities Raising A New Generation Grandmothers feel that the economy is most likely driving this change in the family structure What's Next for the Modern Family 85% say the economy in recent years is having an impact on parents' traditional roles 50% 80% 19% 20% say changes in valúes are driving changes in family structures feel children will retter home college feel that in the future, extended families will be more prevalent than they are currently say changes in ćulture are driving changes in family structures Not Your Mother's Grandmother Technology is changing the way grandmothers connect with their grandchildren, and their community 71% Spend an average of 63% 20 hrs allows them to save money a week online allows them to shop in smarter ways 60% 51% 70% makes children smarter helps keep in tune with their community connect with friends and family About the Survey: StrategyOne conducted a national online survey between August 1st - August 9th, 2011 among a nationally representative sample of 1,005 Mothers, 505 Fathers, 105 Grandmothers, 205 Lesbian Mothers, 152 Gay Fathers, 255 Hispanic Mothers, and 255 Black Mothers. Data from mothers was weighted to ensure that the sample is census representative for age and ethnicity. The survey was approximately 16 minutes in length. The sample error is +/ 3% at a 95% confidence level. StrategyOne