Life's Little Comparisons

LIFE'S LITTLE COMPARISONS We carried out a nationwide survey to find out how people compare themselves to each other. It turns out it's in our nature to compare: So how does the UK measure up? Crazed Reasonable Casual Relaxed competitor rival comparer observer 3% 11% 50% 35% The most interesting facts we found about our nation are: At home 18 - 34 year olds are 82% 2х of people would use their friends newly decorated house for inspiration! as likely to host their own BBQ if they see their neighbours having one, than those 55 years of age! Parenting 99% of people would post an update or photo on their facebook after the birth of their child Men are 2х more likely than women to think their child should have the lead role when it comes to their child's school play Lifestyle People from the south of England Almost half of women are more likely to want to test-drive their friends new car, compared to the rest of the UK ...would feel motivated to start a new exercise regime if their friend signed up to a £5K charity run Technology 8. 25% E People from Northern Ireland are more likely to be envious when seeing their friends new phone compared with the rest of the UK of people would invest in on-demand streaming and hide their old DVD player if it came under scrutiny from friends Sources: Survey entitled "Life's little comparisons" by MediaCom. Number of respondents:1251 Helping our customers. We' re on it. e-on Wogr8