Click me
Transcribed

Laver's Law of Fashion

LAVER'S LAW Of Fashion James Laver (1899-1975) Author, art historian, and museum curator Influences on James Laver's who acted as Keeper of Prints, Drawings fashion theories and Paintings for the Victoria and Albert Museum. Laver was inspired by the work of Thorstein Veblen and John Flügel, using their theories to develop his own ideas Important and pioneering fashion historian described as "the man in England who about why we dress the way we dress. These include: made the study of costume respectable." Hierarchical Dressing to indicate position in society. Utility Dressing for warmth and comfort. Seduction Dressing to attract the opposite sex. Laver's La w of Fashion Depicts the changing social perceptions of women's fashion. Indicates that fashions have a timeline. Is applicable to nearly all creative mediums like art, design, architecture, and even music. First appeared in Taste and Fashion: From the French Revolution Until Today (1937). Laver's Fa shion Timeline Fashion is. Indecent 10 years before its time Shameless 5 years before its time Daring 1 year before its time Smart Current fashion Dowdy 1 year after its time Hideous 10 years after its time Ridiculous 20 years after its time Amusing 30 years after its time Quaint 50 years after its time Charming 70 years after its time Romantic 100 years after its time Beautiful 150 years after its time Style in Costume James Laver made a proposition on parallels between fashion and environment in his 1949 book, "Style in Costume" Lady of 1780 Lady of 1895 Lady of 1902 Lady of 1928 Ruffled Fan Lamp Art Noveau Fire Place Plumed Bed Skyscraper The life cycle of a fashion trend Power dressing essential Michelle Obama keeps them popular Pencil Skirt Flower power killed them off Red hot Audrey Hepburn puts them on fashion map Shoulder Kitten Firm favorite of Victoria Beckham Hot Pads Heels Warm Back on catwalk and in shops Flower power Tepid killed them off Floaty bohemian Full skirts All about Cold look rules in vogue stilettos 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s Trend can't be exactly the same second or third time around, and they usually aren't because a new generation of designers will have looked at it with fresh eyes. Trend does not start to look appealing again until 50 years after their time. Not everything comes back - the cycle ends for trends when they have outgrown any useful purpose. Fashion has to be relevant on some level, or else it won't be worn. Then it's not fashion, it's just costume. Prime example of Laver's Law: Shoulder Pads (go from in to out in cycles). Design Era Comeback Prediction Fashion is 2011 2020 2030 Amusing Power dressing / Yuppie Bo Ho Hippie Minimalism Quaint Rock and Roll Flower Power New Romantic Charming Art Noveau New Look Op Art Romantic Classical GReek La Belle Epoque Gothic Beautiful Mid-Victorian Gibson Girl Late Victorian Famous Designers with distinctive designs MARC JACOBS MARC JACOBS JILSANDER JIL SANDER Marc Jacobs has been able to forecast the tastes of women every season. All his designs make a fashion statement individually. The name spells pure and understated fashion. She created women's clothing with fabrics used STELLAMC CARTNEY for men's clothing. STELLA MCCARTNEY ALEXANDER MQUEEN The new girl on the block has created fabulous ALEXANDER MCQUEEN designs. Her trademark Stella-style includes trouser suits, vintage-inspired dresses and jet-setting holiday wear. His designs represent emotional power and raw energy. However dark his designs, they always ZAC POSEN have a streak of femininity. ZAC POSEN RALPH LAUREN RALPH LAUREN At the age of 25, when most designers dream of making it big, Zac Posen was already fashion royalty. He won the V&A Prize for his leather dresses. Indisputably the best designer for ready-to-wear collections, Ralph Lauren is the epitome of old- world gentility. Paul Smith BETSOT JOHVSON LONDON SIR PAUL SMITH BETSEY JOHNSON Sir Paul started his career by designing men's A famous American designer, Betsey's designs are clothes and then branched out to women's apparel. bold, funky and fun, fitting with her theme He gives a distinctive look to the English attire by "celebration of the exuberant." adding unusual prints. Sources • http://en.wikipedia.org/wiki/James_Laver • http://www.fashion-era.com/fashion_eras.htm • http://www.fashion-era.com/lavers_law.htm • http://www.fashion-era.com/sociology_semiotics.htm • http://www.hec.unige.ch/recherches_publications/cahiers/2000/2000.01.pdf • http://angelasancartier.net/theories-of-fashion • http://www.scribd.com/doc/6525194/The-Fashion-Cycle • http://www.neatorama.com/2010/07/26/lavers-law/ • http://37signals.com/svn/posts/2474-lavers-law-of-fashion • http://openarchive.cbs.dk/bitstream/handle/10398/7766/Creative%20Encounte • http://www.buzzle.com/articles/fashion-designing-top-fashion-designers.html • http://news.bbc.co.uk/2/hi/8262788.stm rs%20Working%20Papers%2019.pdf?sequence=1 • http://stylebubble.typepad.com/style_bubble/2006/10/style_theoretic.html Infographic by handbag heaven.com

Laver's Law of Fashion

shared by hfftw on Mar 25
619 views
1 shares
0 comments
Author, art historian and museum corator who acted as Keeper of Prints, Drawings and Paintings for the Victoria and Albert Museum.

Source

Unknown. Add a source

Category

Lifestyle
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size