Kids are Expensive

KIDS ARE EXPENSIVE! THE UNITED KINGDOM is one of the most expensive places to live & raise a child in Europe. HOW PRICES COMPARE Goods and services in other countries compared to the UK -14% UNITED STATES 12% -8% -6% SPAIN GERMANY ITALY 2% FRANCE IRELAND +3% CANADA +11% NEW ZEALAND +13% DENMARK +29% UK AGE BREAKDOWN UK EXPENDITURE Household expenditure clothing and footwear in the UK by percentage on 0-14 YEARS (17.3%) 15- 24 YEARS (13.0%) 8.4% 25-54 YEARS (41.2%) 5.2% 5.1% 4.5% 4.7% 55 - 64 YEARS (1.6%) 65 + YEARS (16.9%) COST OF RAISING A CHILD Since 2003 the cost of raising a child in the UK has increased by O [29 £222,458 E10,593 E883 58% 66% 58% 51% 20% of parents say they can't afford to have more children of parents with only one child say they don't plan to have more of children are increasingly demanding expensive items of two parent families in Britain have only one child SHOE ZONE CONSUMER FEEDBACK Shoe Zone offers excellent quality affordable shoes for both children and adults. An online survey of customers views of Shoe Zone children's range was recently conducted, the findings are below. The variety of choice, styles, and colours in the Shoe Zone children's footwear range were highly rated by customers. The children's footwear range was rated highly for fit, durability and quality materials. Customers were pleasantly surprised by the excellent value for money and quality goods at Shoe Zone Customers would recommend Shoe Zone to friends and family and would visit again. Shoe Zone was praised online for its excellent offers, in particular it's '£20 deal back to school promotion. SHOE ZONE AGAINST RISING COSTS! Although the cost of raising a child, and the prices of children's footwear has risen over the last decade, Shoe Zone has not raised the price of their cheapest children's school shoe in 10 years. Cost of raising a child per year Retail children's footwear prices Shoe Zone children's footwear prices f218,024 £222,458 f140,398 Children's footwear prices are expected to continue to rise. Shoe Zone have not raised their prices in 10 years! 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 SOURCES www.indexmundi.com/united_kingdom/demographics_profile.html www.lv.com/assets/pdfs/other/COAC-10-report.pdf Euromonitor International Shoe Zone Aviva ОЕCD delivering value to you ENGLAND WALES SCOTLAND N. IRELAND UK AVERAGE