Jeaneology

next JEANEOLOGY THE HISTORY OF DENIM LEW STRAUS 1870s The 1st pair Levi Strauss and Jacob Davis invent and patent jeans in 1873. Used as hardwearing overalls to wear during manual labour. 1930s For women The inventors of jeans invented a fit for women, and were first seen in Vogue in 1935. Ler's 1930s Chaps Jeans found favour in popular culture as they appeared in many western films of the decade. 1940s Jeans go global As soldiers leave theirs behind in Japan and Europe after WW. 1950s Capri pants Popular in Europe first but became an international trend thanks to the effortlessly chic Grace Kelly making them her must-have item! 1950s Slim fit Seen as a sign of teenage rebellion, but also seen on big stars including Marilyn Monroe and Elvis Presley. 1960s Flares The bigger the better if you were a 1960s hippy. Customising came into its own with people sewing patches onto their jeans. 1960s Denim shirts Made popular by the androgynous dress sense of models like Jean Shrimpton in some photo shoots. 1970s Denim jackets The era of punks saw denim jackets become popular, accessorised with safety pins and badges of course! 1970s Denim skirts Floor length or mini, it didn't matter as girls switched their trousers for skirts instead. 1980s Acid wash Enter the decade of heavy metal. If it wasn't leather trousers, the rock stars were donning acid washed jeans to go with all those huge hairstyles! 1990s Baggy As grunge and hip-hop became more popular, slim fit was out and baggy was in. Think the stoners in Clueless and you're basically there! 2000s Distressed No need to take a cheese grater to your jeans, stores pre-prepared the distressed look for you with holes, rips and tears. 2000s Boyfriend fit Not to be confused with baggy! Not so low slung, but literally influenced by women stealing their blokes' jeans! 2012 Splash of colour Next show they have their finger on the fashion pulse with their range of must-have coloured jeans. Be inspired by the bright and bubbly video showcasing SS12 coloured jeans, starring top model Emanuela de Paula! Visit next.co.uk/inspire/coloured-jeans @nextofficial facebook.com/nextonline next JEANEOLOGY THE HISTORY OF DENIM LEW STRAUS 1870s The 1st pair Levi Strauss and Jacob Davis invent and patent jeans in 1873. Used as hardwearing overalls to wear during manual labour. 1930s For women The inventors of jeans invented a fit for women, and were first seen in Vogue in 1935. Ler's 1930s Chaps Jeans found favour in popular culture as they appeared in many western films of the decade. 1940s Jeans go global As soldiers leave theirs behind in Japan and Europe after WW. 1950s Capri pants Popular in Europe first but became an international trend thanks to the effortlessly chic Grace Kelly making them her must-have item! 1950s Slim fit Seen as a sign of teenage rebellion, but also seen on big stars including Marilyn Monroe and Elvis Presley. 1960s Flares The bigger the better if you were a 1960s hippy. Customising came into its own with people sewing patches onto their jeans. 1960s Denim shirts Made popular by the androgynous dress sense of models like Jean Shrimpton in some photo shoots. 1970s Denim jackets The era of punks saw denim jackets become popular, accessorised with safety pins and badges of course! 1970s Denim skirts Floor length or mini, it didn't matter as girls switched their trousers for skirts instead. 1980s Acid wash Enter the decade of heavy metal. If it wasn't leather trousers, the rock stars were donning acid washed jeans to go with all those huge hairstyles! 1990s Baggy As grunge and hip-hop became more popular, slim fit was out and baggy was in. Think the stoners in Clueless and you're basically there! 2000s Distressed No need to take a cheese grater to your jeans, stores pre-prepared the distressed look for you with holes, rips and tears. 2000s Boyfriend fit Not to be confused with baggy! Not so low slung, but literally influenced by women stealing their blokes' jeans! 2012 Splash of colour Next show they have their finger on the fashion pulse with their range of must-have coloured jeans. Be inspired by the bright and bubbly video showcasing SS12 coloured jeans, starring top model Emanuela de Paula! Visit next.co.uk/inspire/coloured-jeans @nextofficial facebook.com/nextonline next JEANEOLOGY THE HISTORY OF DENIM LEW STRAUS 1870s The 1st pair Levi Strauss and Jacob Davis invent and patent jeans in 1873. Used as hardwearing overalls to wear during manual labour. 1930s For women The inventors of jeans invented a fit for women, and were first seen in Vogue in 1935. Ler's 1930s Chaps Jeans found favour in popular culture as they appeared in many western films of the decade. 1940s Jeans go global As soldiers leave theirs behind in Japan and Europe after WW. 1950s Capri pants Popular in Europe first but became an international trend thanks to the effortlessly chic Grace Kelly making them her must-have item! 1950s Slim fit Seen as a sign of teenage rebellion, but also seen on big stars including Marilyn Monroe and Elvis Presley. 1960s Flares The bigger the better if you were a 1960s hippy. Customising came into its own with people sewing patches onto their jeans. 1960s Denim shirts Made popular by the androgynous dress sense of models like Jean Shrimpton in some photo shoots. 1970s Denim jackets The era of punks saw denim jackets become popular, accessorised with safety pins and badges of course! 1970s Denim skirts Floor length or mini, it didn't matter as girls switched their trousers for skirts instead. 1980s Acid wash Enter the decade of heavy metal. If it wasn't leather trousers, the rock stars were donning acid washed jeans to go with all those huge hairstyles! 1990s Baggy As grunge and hip-hop became more popular, slim fit was out and baggy was in. Think the stoners in Clueless and you're basically there! 2000s Distressed No need to take a cheese grater to your jeans, stores pre-prepared the distressed look for you with holes, rips and tears. 2000s Boyfriend fit Not to be confused with baggy! Not so low slung, but literally influenced by women stealing their blokes' jeans! 2012 Splash of colour Next show they have their finger on the fashion pulse with their range of must-have coloured jeans. Be inspired by the bright and bubbly video showcasing SS12 coloured jeans, starring top model Emanuela de Paula! Visit next.co.uk/inspire/coloured-jeans @nextofficial facebook.com/nextonline next JEANEOLOGY THE HISTORY OF DENIM LEW STRAUS 1870s The 1st pair Levi Strauss and Jacob Davis invent and patent jeans in 1873. Used as hardwearing overalls to wear during manual labour. 1930s For women The inventors of jeans invented a fit for women, and were first seen in Vogue in 1935. Ler's 1930s Chaps Jeans found favour in popular culture as they appeared in many western films of the decade. 1940s Jeans go global As soldiers leave theirs behind in Japan and Europe after WW. 1950s Capri pants Popular in Europe first but became an international trend thanks to the effortlessly chic Grace Kelly making them her must-have item! 1950s Slim fit Seen as a sign of teenage rebellion, but also seen on big stars including Marilyn Monroe and Elvis Presley. 1960s Flares The bigger the better if you were a 1960s hippy. Customising came into its own with people sewing patches onto their jeans. 1960s Denim shirts Made popular by the androgynous dress sense of models like Jean Shrimpton in some photo shoots. 1970s Denim jackets The era of punks saw denim jackets become popular, accessorised with safety pins and badges of course! 1970s Denim skirts Floor length or mini, it didn't matter as girls switched their trousers for skirts instead. 1980s Acid wash Enter the decade of heavy metal. If it wasn't leather trousers, the rock stars were donning acid washed jeans to go with all those huge hairstyles! 1990s Baggy As grunge and hip-hop became more popular, slim fit was out and baggy was in. Think the stoners in Clueless and you're basically there! 2000s Distressed No need to take a cheese grater to your jeans, stores pre-prepared the distressed look for you with holes, rips and tears. 2000s Boyfriend fit Not to be confused with baggy! Not so low slung, but literally influenced by women stealing their blokes' jeans! 2012 Splash of colour Next show they have their finger on the fashion pulse with their range of must-have coloured jeans. Be inspired by the bright and bubbly video showcasing SS12 coloured jeans, starring top model Emanuela de Paula! Visit next.co.uk/inspire/coloured-jeans @nextofficial facebook.com/nextonline next JEANEOLOGY THE HISTORY OF DENIM LEW STRAUS 1870s The 1st pair Levi Strauss and Jacob Davis invent and patent jeans in 1873. Used as hardwearing overalls to wear during manual labour. 1930s For women The inventors of jeans invented a fit for women, and were first seen in Vogue in 1935. Ler's 1930s Chaps Jeans found favour in popular culture as they appeared in many western films of the decade. 1940s Jeans go global As soldiers leave theirs behind in Japan and Europe after WW. 1950s Capri pants Popular in Europe first but became an international trend thanks to the effortlessly chic Grace Kelly making them her must-have item! 1950s Slim fit Seen as a sign of teenage rebellion, but also seen on big stars including Marilyn Monroe and Elvis Presley. 1960s Flares The bigger the better if you were a 1960s hippy. Customising came into its own with people sewing patches onto their jeans. 1960s Denim shirts Made popular by the androgynous dress sense of models like Jean Shrimpton in some photo shoots. 1970s Denim jackets The era of punks saw denim jackets become popular, accessorised with safety pins and badges of course! 1970s Denim skirts Floor length or mini, it didn't matter as girls switched their trousers for skirts instead. 1980s Acid wash Enter the decade of heavy metal. If it wasn't leather trousers, the rock stars were donning acid washed jeans to go with all those huge hairstyles! 1990s Baggy As grunge and hip-hop became more popular, slim fit was out and baggy was in. Think the stoners in Clueless and you're basically there! 2000s Distressed No need to take a cheese grater to your jeans, stores pre-prepared the distressed look for you with holes, rips and tears. 2000s Boyfriend fit Not to be confused with baggy! Not so low slung, but literally influenced by women stealing their blokes' jeans! 2012 Splash of colour Next show they have their finger on the fashion pulse with their range of must-have coloured jeans. Be inspired by the bright and bubbly video showcasing SS12 coloured jeans, starring top model Emanuela de Paula! Visit next.co.uk/inspire/coloured-jeans @nextofficial facebook.com/nextonline