How We Tell Time

60 TACHYMETER 65 12 10 VICTORINOX swsS ARMY EO HOW WE TELL TIME AND OTHER INTERESTING FACTS ABOUT WATCHES IN THE 21ST CENTURY ONLY 1 IN 7 PEOPLE OWNS A WATCH. WHICH GROUP IS MORE LIKELY TO OWN WATCHES? Women Hispanics 77.3% 83.1% Hispanic 78.9% 77.7% White 55+ year-olds 74.5% Black ДАА 89.5% 76.5% 68.8% Watch gender demographios Watch raoe demographios 16-34 35-54 55+ Watoh age demographios WATCHES ON A REGULAR BASIS? 58.9% of watch owners don't wear their watches very often. YES 41.1% 58.9% NO HOW DO WE CHECK TIME? Cell phones and watches are head to head for the most common way we tell time. 12 Watch 37.2% I'm rarely concemed about the time 3.1% Clock 21.1% Other 1.6% Mobile Device 37.1% DIGITAL VS ANALOG Analogs are way more popular than digital watches. Analog 76% NIXON MON 12.07 12:38 3 Digital 89 16% TIMEPIECE VS FASHION STATEMENT As fashionable as some watches may be, watch owners overwhelmingly view their watches as timepieces versus fashion statements. 70% view their watches 16% view their watches 14% view their as timepieces as fashion accessories watches as jewelry Beautifully designed and crafted by the WatchesOnNet.com team, the leaders in authentic luxury watches. Watchesonnet.com Data Sources: http://loday.yougov.com/news/2011/05/05/brolher-do-youhave-time/ http://www.dailymail.co.uk/femail/article-1324066/Mintel-watch-survey-1-7-fime-wristwatches.html 300 24 SS uluLOS.ulul9