How Different Generations See Their Hopes and Dreams

Gen-Y, Gen-X, and Baby Boomers Comparisons of hopes, fears, concerns, and leisure activities born between Gen-Y 1980-1994 Gen-X: born between 1965-1979 Baby Boomers: born between 1946-1964 What are your top 2 or 3 personal hopes and goals for 2013? 55% complete or further education 26% |25% develop a better outlook on life and become more fulfilled make money/increase wealth 38% X 36% maintain or improve health make money/increase wealth manage money more effectively 28% 54% complete or further education 38%. 32%. develop a better outlook on life and become more fulfilled make money/increase wealth When you think about your own life, your country and society at large, what are the top 3 fears or concerns you have for 2013? unemployment and continued economic uncertainty 75% 63% х 71% income squeeze, poverty, and bankruptcy 48% 45% 43% increased violence |X| 58% 47% 31% Which one of the following are you most concerned about? global economy environment world events 29% 46% 26% 22% 18% 60% 18% 52% 30% If you had an infinite amount of time to pursue any one activity, what would it be? 21% sports and intense physical activity 13% humanities and artistic endeavors 11% leisure and extracurricular activities travel and exploration х 20% sports and intense physical activity 14% philanthropy, volunteering, charity work, and advocacy 12% 24% travel and exploration 19% philanthropy, volunteering, charity work, and advocacy 13% sports and intense physical activity Which of the following career paths do you believe will be most attractive or appealing to someone entering the workforce in 2013; that of...? an entrepreneur 32% 32.4% 28.9% civil servant/someone who works in a government job |X 24% 23.6% 22.2% corporate executive/someone who works in a corporation 37.3% 35.6% 35.1% someone who works for a non-profit/charity/NGO 11.6% 8.9% 8.4% SOURCE CULTUREQ CultureQ is brand consultancy Onesixtyfourth's proprietary tracker of sentiment and trends that can be customized for individual brands or industries. Email us at: [email protected] and we can begin a discussion of how custom CultureQ research can help your brand. ONE ŠIXTY FOUR © TH www.onesixtyfourth.com ©2013 Onesixtyfourth ONESIXTYFOURTH