Fashion from Spain in the US Digital Market.

Fashion from Spain in the US Digital Market FASHION-ES Google Do people in the US search for Spanish fashion? 33,7%-5 120,111 33,7% of the global searches related to fashion from Spain are located in the US. MOST POPULAR KEYWORDS WHEN LOOKING FOR SPANISH FASHION Source: Google Keywords Tool, May 2012 WORDS MONTHLY AVERAGE Google Search I'm Feeling Lucky ...... "spanish clothing "spanish clothes" "spain clothing" "spanish fashion" "spanish designers" 18.100 An average of 120, 111 keywords related to fashion from Spain are googled monthly in the US 14.800 12.100 Source: Google Keywords Tool, May 2012 6.600 3.600 6 Source: Google.com, USA, May 2012 FASHION FROM SPAIN GEO SNK SPANISH FASHION Geolocation and IS RATED NUMBER SIX IN SEARCH ENGINES purchase intent of Spanish brands in the US 30000 25000 SEARCH ENGINE MAP 20000 WASNGTON MEW HAMPSHIRE 15000 VERMONT DAKOTA 2 TOP STATES MONTANA DEL NORTE 10000 OREGON MANESOTA SANT MASSACHUSETT 5000 WHERE FASHION FROM SPAIN IS SEARCHED DAKOTA DEL SUR POE WYOMNG HODELAND PENNSYLVANA CONNECTicU NEVADA CARSON OTY NERRASKA UNCOLN TRENTON DELAW ATUME OY 0040 000 1. NEW JERSEY 6. MASSACHUSETT COLORADO CALIFORNIA DEER VRONA KANSAS MSSOUR KENTUCKY 2. PENSILVANIA 7. MICHIGAN CAROLINAN TENNESSEE LE-De OKLAHOMA CAROUNAS 3. FLORIDA 8. TEXAS (ussissIPRiAMA MONTOER 4. NEW YORK 9. OHIO TERAS 5. CALIFORNIA 10. ILINOIS ALASKA ANA LOCAL MONTHLY SEARCHES (US) Source: Google.com, USA, May 2012 Source: Google insights, May 2011- May 2012 Relevant index High index Maximum index Is the increase of visibilty a consequence of the Spanish Soho Mile? Search engine increase during the Spanish Soho Mile digital campaignm 100 SALE 80 Spanish clothing Spanish clothes Spain clothing Spanish fashion Spanish designers Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Google www.spanishsohomile.com Source: Google insights, May 2011- May 2012 MASmedios Garcilaso 15B. 46003 Valencia (Spain) www.masmedios.com thelineBTWN 675 3rd Avenue, Suite 400, New York, NY. 10017 U.S.A. www.thelinebtwn.com Created by: Date: May 2012 masmedios btwn: CULTURE TECHNOLOGY BRAND INTERACTION KOREAN FASHION GERMAN FASHION SPANISH FASHION PAKISTANI FASHION CHINESE FASHION BRITISH FASHION ITALIAN FASHION FRANCE FASHION Fashion from Spain in the US Digital Market FASHION-ES Google Do people in the US search for Spanish fashion? 33,7%-5 120,111 33,7% of the global searches related to fashion from Spain are located in the US. MOST POPULAR KEYWORDS WHEN LOOKING FOR SPANISH FASHION Source: Google Keywords Tool, May 2012 WORDS MONTHLY AVERAGE Google Search I'm Feeling Lucky ...... "spanish clothing "spanish clothes" "spain clothing" "spanish fashion" "spanish designers" 18.100 An average of 120, 111 keywords related to fashion from Spain are googled monthly in the US 14.800 12.100 Source: Google Keywords Tool, May 2012 6.600 3.600 6 Source: Google.com, USA, May 2012 FASHION FROM SPAIN GEO SNK SPANISH FASHION Geolocation and IS RATED NUMBER SIX IN SEARCH ENGINES purchase intent of Spanish brands in the US 30000 25000 SEARCH ENGINE MAP 20000 WASNGTON MEW HAMPSHIRE 15000 VERMONT DAKOTA 2 TOP STATES MONTANA DEL NORTE 10000 OREGON MANESOTA SANT MASSACHUSETT 5000 WHERE FASHION FROM SPAIN IS SEARCHED DAKOTA DEL SUR POE WYOMNG HODELAND PENNSYLVANA CONNECTicU NEVADA CARSON OTY NERRASKA UNCOLN TRENTON DELAW ATUME OY 0040 000 1. NEW JERSEY 6. MASSACHUSETT COLORADO CALIFORNIA DEER VRONA KANSAS MSSOUR KENTUCKY 2. PENSILVANIA 7. MICHIGAN CAROLINAN TENNESSEE LE-De OKLAHOMA CAROUNAS 3. FLORIDA 8. TEXAS (ussissIPRiAMA MONTOER 4. NEW YORK 9. OHIO TERAS 5. CALIFORNIA 10. ILINOIS ALASKA ANA LOCAL MONTHLY SEARCHES (US) Source: Google.com, USA, May 2012 Source: Google insights, May 2011- May 2012 Relevant index High index Maximum index Is the increase of visibilty a consequence of the Spanish Soho Mile? Search engine increase during the Spanish Soho Mile digital campaignm 100 SALE 80 Spanish clothing Spanish clothes Spain clothing Spanish fashion Spanish designers Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Google www.spanishsohomile.com Source: Google insights, May 2011- May 2012 MASmedios Garcilaso 15B. 46003 Valencia (Spain) www.masmedios.com thelineBTWN 675 3rd Avenue, Suite 400, New York, NY. 10017 U.S.A. www.thelinebtwn.com Created by: Date: May 2012 masmedios btwn: CULTURE TECHNOLOGY BRAND INTERACTION KOREAN FASHION GERMAN FASHION SPANISH FASHION PAKISTANI FASHION CHINESE FASHION BRITISH FASHION ITALIAN FASHION FRANCE FASHION Fashion from Spain in the US Digital Market FASHION-ES Google Do people in the US search for Spanish fashion? 33,7%-5 120,111 33,7% of the global searches related to fashion from Spain are located in the US. MOST POPULAR KEYWORDS WHEN LOOKING FOR SPANISH FASHION Source: Google Keywords Tool, May 2012 WORDS MONTHLY AVERAGE Google Search I'm Feeling Lucky ...... "spanish clothing "spanish clothes" "spain clothing" "spanish fashion" "spanish designers" 18.100 An average of 120, 111 keywords related to fashion from Spain are googled monthly in the US 14.800 12.100 Source: Google Keywords Tool, May 2012 6.600 3.600 6 Source: Google.com, USA, May 2012 FASHION FROM SPAIN GEO SNK SPANISH FASHION Geolocation and IS RATED NUMBER SIX IN SEARCH ENGINES purchase intent of Spanish brands in the US 30000 25000 SEARCH ENGINE MAP 20000 WASNGTON MEW HAMPSHIRE 15000 VERMONT DAKOTA 2 TOP STATES MONTANA DEL NORTE 10000 OREGON MANESOTA SANT MASSACHUSETT 5000 WHERE FASHION FROM SPAIN IS SEARCHED DAKOTA DEL SUR POE WYOMNG HODELAND PENNSYLVANA CONNECTicU NEVADA CARSON OTY NERRASKA UNCOLN TRENTON DELAW ATUME OY 0040 000 1. NEW JERSEY 6. MASSACHUSETT COLORADO CALIFORNIA DEER VRONA KANSAS MSSOUR KENTUCKY 2. PENSILVANIA 7. MICHIGAN CAROLINAN TENNESSEE LE-De OKLAHOMA CAROUNAS 3. FLORIDA 8. TEXAS (ussissIPRiAMA MONTOER 4. NEW YORK 9. OHIO TERAS 5. CALIFORNIA 10. ILINOIS ALASKA ANA LOCAL MONTHLY SEARCHES (US) Source: Google.com, USA, May 2012 Source: Google insights, May 2011- May 2012 Relevant index High index Maximum index Is the increase of visibilty a consequence of the Spanish Soho Mile? Search engine increase during the Spanish Soho Mile digital campaignm 100 SALE 80 Spanish clothing Spanish clothes Spain clothing Spanish fashion Spanish designers Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Google www.spanishsohomile.com Source: Google insights, May 2011- May 2012 MASmedios Garcilaso 15B. 46003 Valencia (Spain) www.masmedios.com thelineBTWN 675 3rd Avenue, Suite 400, New York, NY. 10017 U.S.A. www.thelinebtwn.com Created by: Date: May 2012 masmedios btwn: CULTURE TECHNOLOGY BRAND INTERACTION KOREAN FASHION GERMAN FASHION SPANISH FASHION PAKISTANI FASHION CHINESE FASHION BRITISH FASHION ITALIAN FASHION FRANCE FASHION Fashion from Spain in the US Digital Market FASHION-ES Google Do people in the US search for Spanish fashion? 33,7%-5 120,111 33,7% of the global searches related to fashion from Spain are located in the US. MOST POPULAR KEYWORDS WHEN LOOKING FOR SPANISH FASHION Source: Google Keywords Tool, May 2012 WORDS MONTHLY AVERAGE Google Search I'm Feeling Lucky ...... "spanish clothing "spanish clothes" "spain clothing" "spanish fashion" "spanish designers" 18.100 An average of 120, 111 keywords related to fashion from Spain are googled monthly in the US 14.800 12.100 Source: Google Keywords Tool, May 2012 6.600 3.600 6 Source: Google.com, USA, May 2012 FASHION FROM SPAIN GEO SNK SPANISH FASHION Geolocation and IS RATED NUMBER SIX IN SEARCH ENGINES purchase intent of Spanish brands in the US 30000 25000 SEARCH ENGINE MAP 20000 WASNGTON MEW HAMPSHIRE 15000 VERMONT DAKOTA 2 TOP STATES MONTANA DEL NORTE 10000 OREGON MANESOTA SANT MASSACHUSETT 5000 WHERE FASHION FROM SPAIN IS SEARCHED DAKOTA DEL SUR POE WYOMNG HODELAND PENNSYLVANA CONNECTicU NEVADA CARSON OTY NERRASKA UNCOLN TRENTON DELAW ATUME OY 0040 000 1. NEW JERSEY 6. MASSACHUSETT COLORADO CALIFORNIA DEER VRONA KANSAS MSSOUR KENTUCKY 2. PENSILVANIA 7. MICHIGAN CAROLINAN TENNESSEE LE-De OKLAHOMA CAROUNAS 3. FLORIDA 8. TEXAS (ussissIPRiAMA MONTOER 4. NEW YORK 9. OHIO TERAS 5. CALIFORNIA 10. ILINOIS ALASKA ANA LOCAL MONTHLY SEARCHES (US) Source: Google.com, USA, May 2012 Source: Google insights, May 2011- May 2012 Relevant index High index Maximum index Is the increase of visibilty a consequence of the Spanish Soho Mile? Search engine increase during the Spanish Soho Mile digital campaignm 100 SALE 80 Spanish clothing Spanish clothes Spain clothing Spanish fashion Spanish designers Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Google www.spanishsohomile.com Source: Google insights, May 2011- May 2012 MASmedios Garcilaso 15B. 46003 Valencia (Spain) www.masmedios.com thelineBTWN 675 3rd Avenue, Suite 400, New York, NY. 10017 U.S.A. www.thelinebtwn.com Created by: Date: May 2012 masmedios btwn: CULTURE TECHNOLOGY BRAND INTERACTION KOREAN FASHION GERMAN FASHION SPANISH FASHION PAKISTANI FASHION CHINESE FASHION BRITISH FASHION ITALIAN FASHION FRANCE FASHION Fashion from Spain in the US Digital Market FASHION-ES Google Do people in the US search for Spanish fashion? 33,7%-5 120,111 33,7% of the global searches related to fashion from Spain are located in the US. MOST POPULAR KEYWORDS WHEN LOOKING FOR SPANISH FASHION Source: Google Keywords Tool, May 2012 WORDS MONTHLY AVERAGE Google Search I'm Feeling Lucky ...... "spanish clothing "spanish clothes" "spain clothing" "spanish fashion" "spanish designers" 18.100 An average of 120, 111 keywords related to fashion from Spain are googled monthly in the US 14.800 12.100 Source: Google Keywords Tool, May 2012 6.600 3.600 6 Source: Google.com, USA, May 2012 FASHION FROM SPAIN GEO SNK SPANISH FASHION Geolocation and IS RATED NUMBER SIX IN SEARCH ENGINES purchase intent of Spanish brands in the US 30000 25000 SEARCH ENGINE MAP 20000 WASNGTON MEW HAMPSHIRE 15000 VERMONT DAKOTA 2 TOP STATES MONTANA DEL NORTE 10000 OREGON MANESOTA SANT MASSACHUSETT 5000 WHERE FASHION FROM SPAIN IS SEARCHED DAKOTA DEL SUR POE WYOMNG HODELAND PENNSYLVANA CONNECTicU NEVADA CARSON OTY NERRASKA UNCOLN TRENTON DELAW ATUME OY 0040 000 1. NEW JERSEY 6. MASSACHUSETT COLORADO CALIFORNIA DEER VRONA KANSAS MSSOUR KENTUCKY 2. PENSILVANIA 7. MICHIGAN CAROLINAN TENNESSEE LE-De OKLAHOMA CAROUNAS 3. FLORIDA 8. TEXAS (ussissIPRiAMA MONTOER 4. NEW YORK 9. OHIO TERAS 5. CALIFORNIA 10. ILINOIS ALASKA ANA LOCAL MONTHLY SEARCHES (US) Source: Google.com, USA, May 2012 Source: Google insights, May 2011- May 2012 Relevant index High index Maximum index Is the increase of visibilty a consequence of the Spanish Soho Mile? Search engine increase during the Spanish Soho Mile digital campaignm 100 SALE 80 Spanish clothing Spanish clothes Spain clothing Spanish fashion Spanish designers Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Google www.spanishsohomile.com Source: Google insights, May 2011- May 2012 MASmedios Garcilaso 15B. 46003 Valencia (Spain) www.masmedios.com thelineBTWN 675 3rd Avenue, Suite 400, New York, NY. 10017 U.S.A. www.thelinebtwn.com Created by: Date: May 2012 masmedios btwn: CULTURE TECHNOLOGY BRAND INTERACTION KOREAN FASHION GERMAN FASHION SPANISH FASHION PAKISTANI FASHION CHINESE FASHION BRITISH FASHION ITALIAN FASHION FRANCE FASHION