Engage Shoppers Online. Drive Sales On Premise.
ENGAGE SHOPPERS ONLINE drive sales on premise The data represented below is from the inaugural PlaceWise Black Friday Shopper Traffic Index, derived from the traffic data of select client websites within PlaceWise Media's nationwide digital network of malls and shopping centers. It reveals shopper insights around location, intent and behavior of 2.1 million visitors to mall and shopping center websites during Thanksgiving week. WEBSITE TRAFFIC INCREASE OVER AN AVERAGE MONTH ост NOV ОСТОВER 19-25, 2015 NOVEMBER 23-29, 2015 O THANKSGIVING DAY 10/19-10/25 1,129,260 11/23-11/29 2,090,676 2M PEAK TRAFFIC DATE AND TIME TOTAL ONLINE TRAFFIC WITHIN PLACEWISE MEDIA'S NETWORK PEAKED AT: 6:00PM 11.26.15 26 NOV *LOCAL TIME MON TUE WED THU FRI SAT SUN TRAFFIC DISTRIBUTION OVER BLACK FRIDAY WEEKEND o 10% SUNDAY o 22% SATURDAY o 31% FRIDAY o 37% THANKSGIVING DAY WHAT DEVICES ARE MALL SHOPPERS USING? 76% smartph on es 17% desktops/laptops 7% tablets *66% using ios devices WHAT MALL WEBSITE PAGES ARE SHOPPERS VISITING? 21% 10% BASIC DIRECTORY 45% 24% DEALSS RETAILERS OTHER "homepage, hours, directions, and address WHERE ARE SHOPPERS WHEN THEY'RE ON THEIR SMARTPHONES? 55% 36% 9% АТ НОМЕ ON-THE-GO AT THE MALL Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail destinations and the companies that own them. PlaceWise Media's advertising and data network includes more than 750 malls and shopping centers and 1,700 grocery retailers nationwide. For more information visit www.placewise.com. oplacewise MEDIA INFORMAT
Engage Shoppers Online. Drive Sales On Premise.
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