The Digital Lives of American Moms

THE DIGITAL LIVES OF AMERICAN MOMS MOMS ARE Top 5 Family & Lifestyle sites for Moms* 61% more likely to visit Pinterest than the average American 38% more likely to become a fan of or follow a brand online. Pinterest 4.9M more likely to visit Blogger than 27% the US average Disney Online 4.8M ivillage Network 4.4M WebMD 4.2M Top 5 Social Networks and Blogs among Moms* Everyday Health 3.8M 72.5% (27.9M) FACEBOOK BLOGGER TWITTER 24.3% (9.3M) 14.1% (5.4M) WORDPRESS TUMBLR. 10.8% (4.1M) 8.3% (3.1M) Read as: 27.9 million American Moms visited Facebook in March 2012, about 72.5% of Moms who went online from Home computers in the US More Facts 3 out of 4 50% f. American Moms visited of all mom actively participating in social media access platform via mobile devices, in comparison Facebook during March 2012 of females overall, and 37% of the overall population in general. Source: NMincite About 52% Tana 1in 3 of bloggers are parents with kids under 18 years- bloggers are moms old in their household * Unique Audience from Home computers only during March 2012. Moms included women, aged 18+, with children in household Source: Nielsen nielsen