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City & Country

THE NEXT GENERATION OF A CE INSIGHTS emma Ipsos POWERED BY PSOS Attitudes to Life: 00000●●●●●•● CITY COUNTRY Feel lost without technology? 100% 80% 60% 40% 20% 20% 40% 60% 80% 100% 74% 70% I'd feel lost without the internet 53% 50% I think it is important to keep up to date with all of the latest gadgets etc. 50% 46% I enjoy using social networking sites like Facebook Want action on climate change? 100% 80% 60% 40% 20% 0 20% 40% 60% 80% 100% 75% 70% I believe business should be doing more to tackle environmental problems 54% 50% The government should take urgent action on climate change regardless of the current economic and social conditions What's less likely to be done in rural Australia? TICKET 100% 80% 60% 40% 20% 20% 40% 60% 80% 100% Go to a professional sports match/event 49% ss likely Go to a rock/pop/jazz music concert or performance 46% less likeby Go to the ballet/ opera/ classical performance Go to live theatre performance 200/ 3070 38% less likely Go to a nightclub 35% less ihely J70 Go to the movies/cinema 31% less likely Go to an art exhibition 23% less likely gallery or museum Do yoga or pilates 17% less ikely Hold a dinner party 15% less likely Go shopping at a music/ DVD/video game store 12% less ikely Who's kinder te banks? 100% 80% 60% 40% 20% 20% 40% 60% 80% 100% 59% ССОИ 55% They should make it possible to do all your everyday banking online or by phone 200/ 38% 39% They provide excellent customer service 25% 27% They are good at listening to the needs of their customers 100% 80% 60% 40% 20% 20% 40% 60% 80% 100% For more information please contact: Ipsos Australia Level 13, 168 Walker Street North Sydney, NSW 2060 T: +61 2 9900 5100. F: +61 2 9954 0284 © Ipsos Australia, 2013. emma is a trademark of The Readership Works. 32875093 875094 32875093

City & Country

shared by capitanbollito on Aug 22
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This infographic is one of a series of works produced to promote the new emma (readership metric) product. See more on emma.com.au

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emma

Category

Lifestyle
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