Christmographic

THE FIRST EVER CHriStmAgraphic giftsdirect.coOm the joy of giving gifts foll % want for Christmas is. TOP 10 ON OUR WISH LISTS THIS YEAR: BUT C'MON, PLEASE NO: Dear Santa no Santa! 1. Books 2. Cash 3. Clothes 4. Perfume 5. Gift card b. Chocolates 1. Watchljonellery 8. food/wine 9. CDs 10. Gmart potone 1 1. Granny knickers 2. Calendar 3. Deodorant 4. Stale chocolates 5. Gmelly perfume b. 1OU slip 1. Gmelly candle 8. Gym equipment 10 Gift Voucher HEY, BIG SPENDER GIFTS SENT SENTIMENT SWING change in Christmas shopping behaviour since last year per 10,000 population 60+ E less people | more people > 52-59 44-51 36-43 28-35 20-27 DOF I will buy on impulse' -40% +40% -20% I will buy second- hand gifts +20% I will buy gifts on sale I will buy for fewer people I will buy useful gifts Keyboard Junkies CHRISTMAS SHOPPING ONLINE CHRISTMAS SHOPPING ONLINE CHRISTMAS SHOPPING ONLINE Survey 2012 Device used Gift research 11% 13% 77% 84% 9% 20% 39% 32% 9% Researched Researched purchases online in-stoe before buying online Almost all Less than half More than half None Who's the tallest of them all? THE WORLD'S LARGEST NATURAL CHRISTMAS TREES feet 150 140 Dortmund 130 120 110 Phoenix 100 90 Vilnius (Lithuania 80 70 NYC Paris Sydney Prague 60 London 50 Zürich 40 30 DC 20 10 average domestic range OF BATTLE THE Sexes THE MAN DASH Last Minute Christmas Eve Shoppers THE THOUGHT THAT COUNTS? SEASON'S GREETINGS Expected spend on special someone Women send most cards DEC 24MMM Women expect him to spend more than half of his week's earnings Men are happy with less than 1/3 of her weekly earnings on her spent on him He knows if you've been bad... THEANG DE A WHITE ONE 10 11 12 61 62 63 64 65 66 67 68 69 ) YEARS > 97 98 99 00 01 02 03 Q4 05 06 07 08 09 : CATHOLIC GUILT Keyword search for "Mass times" 4,000 2,000 Dec Jun BAD SANTA 1/3 admit they've had sex with a colleague during or after an office Christmas party SCABBY OR SAVVY? 83% think it's okay to regift WALKING IN THE AIR An Post handle 130,000 letters for the North Pole every Christmas Snow on Christmas Day (at least one weather station) 83% Snow lying at 9am on Christmas Day INFOGRAPHIC giftsdirect.com Wishing you a very Merry Christmas and a prosperous 2014! NATIVES the joy of giving gifts ·ANALYTIC AESTHETICS: @GiftsDirect @NativesAgency Sources: Deloitte Christmas Spending Survey 2013; E-Consultancy Christmas 2012 Online Shopping Survey; Huffington Post, World's Tallest Christmas Trees; Coillte Press Release 2005; SeekingArrangement Christmas Shopping Survey 2012; An Post; Trojan Condoms Survey 2009; Google Analytics; Credit Donkey Regifting Survey 2012; Met Eireann, Snowfall in Ireland 2012; giftsdirect.com Proprietary Data 2013. %09+ 69 70 71 72 7. 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 · -60%