Charitable Giving by Top Philanthropists

CHARITABLE GIVING OF THE UK'S adviceforgood TOP 100 PHILANTHROPISTS - 2011 Total amount donated decreased by £818m Number of £1m+ gifts grew 11 barkof ebeing ONE MILLION Pownds £1,000,000 BarkorBeing Oné milltop ONE MILLION Pounds oné million lion pounds e million pounds one million one million me иаи TT Last year: 118 This year: 129 How they feel about the sector Last year This year £2.49 bn £1.67 bn Satisfied with charity feedback 64% Charities need How they give 59% to improve communications Advice on who and 42% how to give was readily available 89% 79% Only where impact is demonstrated Strategically Why they give Most donors spend a considerable amount 72% of time researching 76% 69% 57% their philanthropic decisions www.advice-for-good.com *all data sourced from the Charities Aid Foundation (CAF) and the Sunday Times: http://www.cafonline.org/ Personal experiences £1,00,00 Enjoyment of giving Leave a positive legacy £1000,000