The Booming Business of Mommy Bloggers

BUSINE THE TOP TEN MOMMY BLOGGERS OF 2010 Lisa Belkin Motherlode Ree Drummond The Pioneer Woman BOOMING http://parenting blogs.nytimes.com/ http://thepioneerwoman.com/ Alice Bradley Karen Walrond Chookooloonks Finslippy http://www.inslippy.com/ http://www.chookooloonks.com/ Lenore Skenazy Catherine Connors 8. Her Bad Mother MOMMY BLOGGERS Free Range Kids http://freerangekids. wordpress.com/ http://herbadmother.com/ Heather Armstrong Dooce Rebecca Woolf Girl's Gone Child http://www.dooce.com/ http://www.girlsgonechild.net/ IN THE Julie Robichaux A Little Pregnant Asha Domfest Parent Hacks 5. http://www.alittlepregnant.com http://www.parenthacks.com/ YEAR 2010 "BRAND/ MOMS SPEND $2 TRILLION MOMS ONLINE ÉVERY YEAR THERE ARE MOM 32 MILLION Relationship 88% TODAY'S MOMS: WORD OF MOUTH BRAND MESSAGES HAVE GREATEST EFFECT ON MOMS of mothers say the internet has helped them stay connected to other people. 24% watch less television BELEVE WORD-OF-MOUTH RECEVED IS CREDIBLE LIKELY TO SHARE WITH OTHERS 56% 53% 63% 61% 53% 22% 45% read fewer newspapers LIKELY TO PURCHASE LIKELY TO SEEK OUT INFORMATION 55% 52% 46% 39% 25% 36% 33% read fewer magazines 77% OF MOMS WILL BLOG ABOUT BRANDS THEY MOMMY BLOGGERS SAY THEY MOSTLY USE SOCIAL MEDIA TO INTERACT WITH OTHER BLOGGERS & FRIENDS, AND TO PROMOTE THEIR OWN BLOGS U.S. MOMS WHO READ BLOGS 2008-2014 MILLIONS & % CHANGE 20.8 19.9 OR 19.4 LOVE 18.3 17.5 16.5 HATE 15.3 87.1 Million women online participate in social media on a weekly basis. MOMS ARE MORE LIKELY TO USE SOCIAL MEDIA TO FOLLOW BRANDS THEY LOVE 85% 2008 2009 2010 2011 2012 2013 2014 believed technology has made their life as a mother easier. 20% They are more likely to be approached by a brand to advertise a product. 66% of moms were born or raised outside the U.S. MORE THAN HALF OF THEM HAVE BEEN. said they relied more on technology 36% since they became a parent. 90% of moms are "non-traditional", BRANDS ARE MENTIONED BY MOMS MORE THAN WOMEN AND MEN meaning widowed, separated, divorced, or never married. of moms are online. 25 In 2010, on average, moms Moms Femaes Mas There are now more women WEEKLY PER PERSsON AMONG INTERNET USERS are 21 when they have their first child, nearly four years younger than in 1970. than men online. 73% 64% Moms say they use technology to keep track of what their kids are up to. 57% 1970 2010 SOURCES: Babble, eMarketer, Technorati, BlogHer