Back-to-School Shopping Trends

PENCILS AND BACKPACKS AND RULERS, OH MY! BACK tSCHOOL Offers.com · 2013 SAVINGS CHEAT SHEET ear the school It's that time of year again! Summer vacation is drawing to a close, and you can almost bell ringing. Last year, Back to School spending was estimated to reach a record $83.8 billion (that's a lot of pencils)." This year, based on an Offers.com survey conducted online by Harris Interactive, Offers.com reports that 67% of U.S. parents with school-age children plan to spend more than $100 per child. SCHOOL BUS HOW IT ALL ADDS UP $907 $808 $688 $603 BACK TO SCHOOL & Back to College BACK TO COLLEGE Back to School aveRage spending Per Family 2003 2006 2009 2012 WinTer HolidaYs $470 BILLION Back to School $83.8 BILLION Back to School isn't technically a consumer holiday, but this shopping period (July-September) pumps billions into our nation's economy. Back to School spending is second only to the winter holidays and adds up to more than Mother's Day, Valentine's Day, Easter and Father's Day combined." TER TOP BACK TO SCHOOL BUYS According to the recent Offers.com survey, parents of school age children who plan on shopping for Back to School this year plan to look for deals on several items. These are the deals shoppers are looking for the most: 85% CLOTHINGDEALS 80% SHOE DEALS 68% SCHOOL SUPPLIES Sharpie 57% BACKPACKS 21% COMPUTERS/TABLETS Back to School & Back to College families will spend $23 BILLION on electronics. Oh my miCRochips! " [1] LOOKING FOR BACK TO SCHOOL SAVINGS ONLINE? You're not alone! According to the National Retail Federation, nearly 40% of Americans were expected to shop online in 2012. This is up from 31% in 2011 and nearly double the number from 2007." "We handpick and verify the top back-to-school coupons. and deals to ensure the best 40% savings and convenience." FOR Back To School Deals & Savings, Visit: Howard Schaffer, offers.com/back-to-school Offers.com Vice President Offers.com Sources: Survey conducted online by Harris Interactive on behalf of Offers.com from June 12-14, 2013 among 2,020 U.S. adults ages 18 and older, among which 472 are parents of school age children [1] National Retail Federation Back to School Cheat Sheet 2012