America's Crucial Moments: Uncovering the Exact Moment Your Diet Will Fail

America's Crucial Moments UNCOVERING THE EXACT MOMENT YOUR DIET WILL FAIL Crucial Moment: A situation that tempts you to cheat on your weight loss plan. HOW ARE THEY BROKEN DOWN? Situational Mood-Based Cravings m hungry for an anheathy snore "When T'm with my family feel stressed" Tm boreg 60.64% 24.02% 15.07% Cravings relate to urges or inclina- tions to eat. Hunger can dramatically Situational crucial moments are Mood-based crucial moments can triggered by people, places, and our environment. drive vulnerability as we rely on food for comfort. weaken our resolve. WHICH CRUCIAL MOMENTS ARE MOST COMMON? Late night snacking Going to a gathering with food When it's hard to stop eating Don't feel Like exercising I'm tempted to snack I feel stressed 19 15 PERCENT PERCENT PERCENT PERCENT 2 OUT OF EVERY 5 About 4 of daily calories are related to snacking, or in other words, The average American snacks 3X A DAY SNACKING IS THE crucial moments are related to snacking, regardless of the time of day. 4TH MEAL OF THE DAY. CRUCIAL TIMES The urge to eat AFTER dinner is actually worse than dinner time! Cravings The afternoon lull is the most vulnerable time for mood-based temptations. Situational Mood C Not surprisingly, big situational temptations O occur at meal times. 12am 3am 6am 9am Noon Зрт 6pm 9pm 12am Our willpower weakens throughout the day, so there are more crucial moments at night. O At least 95% Dieters are projected to spend of dieters gain back their weight within $66.5 B 5 YEARS O on weight loss in 2013. CAN TEXTING MAKE CRUCIAL MOMENTS EASIER? 94% 6 billion On average, people check their phones. of Americans use cell phones. O text messages are sent every day in the U.S. O 150x.oy a day 85% When people receive a text reminder before a crucial When people receive an accountability text after a crucial moment, 75% report moment, 85% respond positively and make a plan. 75% success overcoming the crucial moment. O ABOUT This infographic was produced by Coach Alba, LLC. Coach Alba is a smart-texting platform that helps individuals overcome unhealthy crucial moments that they face throughout the day. Learn more at www.coachalba.com. -------************** 1. Coach Alba LLC user data, retrieved from January to April 2013. 2. Sebastian RS, WILkinson Enns C, Goldman JD. Snacking Patterns of U.S. Adults: What We Eat In America, NHANES 2007-2008. Faod Surveys Research 3. Group Dietary Data Brief No. 4. June 2011. Available at: http://ars.usda.gov/Services/docs.htm?docid=19476. 4. Grodstein, F., Levine, R., Spencer, T., Colditz, G. A., &Stampfer, M. J. (1996). Three-year follow-up of participants in a commercial weight Loss program: Can you keep it off? Archives of Internal Medicine 15612), 1302. 5. http://www.prweb.com/releases/2012/12/prweb10278281.htm 6. http://www.nielsen.com/us/en/reports/2013/mobile-consumer-report-february-2013.html 7. http://www.cnn.com/2012/12/03/tech/mobile/sms-text-message-20 8. http://communities-dominate.blogs.com/brands/2013/03/the-annu- al-mobile-industry-num bers-and-stats-blog-yep-this-year-we-will-hit-the-mobile-moment.html