70 per cent of US and Canadian shoppers won't do what?

ONLINE Consumer NORTH AMERICAN SURVEY TRENDS 2012 Economic indicators, independent reports and government statistics all show that ecommerce is increasing year-on-year. The share of international businesses has also doubled as the domestic market matures and the confidence and capability to service internationally grows. However, etailers must not become complacent. With an increasingly crowded market in North America, the need to ensure a clearly differentiated offering and a smooth, streamlined purchase process has never been greater - from product search to payment, right through to on-time delivery. Our experience supports this: address auto-fill speeds up the checkout process while reducing errors. This helps to support first time delivery and instils trust in the website; an increasingly important element in the sale. We believe seemingly small differences like this can separate the mediocre business from the runaway success. It's the etailers who continue to improve their customer journey that will succeed going forward. Guy Mucklow, CEO, Postcode Anywhere PostcodeAnywhere WHAT'S IMPORTANT WHEN SHOPPING ONLINE? Option to collect from store Open 28% said it was quite important. 47% ane 19% option to collect the item from the store as important or very important. EN Almost 50% of consumers rated the said it was very important. TOP RESULTS РЗн. Consumers were asked to select their top reasons for cart abandonment FOPIET. 76% Shipping Charges NAPINNO 57% Security Concerns Lengthy Process 39% х 1/4 of consumers surveyed stated that lengthy forms were a particular irritant. lataldrs Rovos WOULD YOU LIKE TO RECEIVE A COPY OF OUR NEWSLETTER? O Yea Please! o no Thanka POOR ONLINE SHOPPING EXPERIENCES 39% 55% of consumers have recently faced a poor shopping experience. of poor online experiences can be helped by address management. Revurn Arn to Online delivery send. 1/5 00 00 of poor shopping experiences online have been because of delivery to a wrong address. of people who didn't receive an item in a reasonable time 70% or good condition would be unlikely to deal with that company again. Mobile purchasing 67% 19/0 00000000000000000| of mcommerce users find it difficult to purchase from a mobile. International purchasing 46% of Canadians who had problems with online address forms were due to international format differences. That's nearly half! 23% of Americans experienced this. auto What customers thought of auto-complete technology of those who are aware of 82% address auto-complete technology see it as positive. 18% said it ensures their 34% said it is convenient and address is correct so their allows for faster address entry items arrive in good time 34% said it saves time and 8% said it makes them ensures address accuracy feel the site is trustworthy NORTH AMERICAN SURVEY 2012 ONLINE Consumer TRENDS PostcodeAnywhere www.postcodeanywhere.com Online Consumer Survey - August 2012, 2,000 North American respondents. Survey results v0.7