2014 Bucket Lists and Battle of the Sexes on New Year's Resolutions

Zero Regrets Bul NEW YEAR'S Resolutions + Bucket Lists for 2014 The Girls -The Guys Vs. HOW MANY ARE 48% 40% DOING IT? ..of women are .of men are My Resolutions planning to make new years planning to make new years #1 IT'S A NEW YEAR 2014 resolutions. resolutions. #2 GOALS #3 WHAT'S THE TOP PRIORITY? 44% 31% 22% 23% 9ут .of women say losing weight is their top priority. .of men say losing weight is their top priority. .of women say their top priority is to improve .of men say their top priority is to improve their overall health. their overall health. 2014 BUCKET LISTS 89% 86% Girls Guys 75% 72% 68% 61% 57% 55% 50% 45% 46% 41% 39% 27% 37% 21% Go ON MORE DATES Go SKYDIVING TRAVEL MORE PROPOSE/ GET MARRIED LEARN TO SURF OR SNOWBOARD $$ ASK FOR A RAISE AT WORK LEARN AN INSTRUMENT CLIMB A MOUNTAIN WHAT'S THEIR INSPIRATION? «g'm with you 26% 55% GOAL 32% 15% 27% 19% 26% every step of the way!" Women Men Women Men Women Men .say it's the satisfaction of an accomplished goal. say it's for a monetary incentive or reward. say it's the support of a significant other. 39% WHO IS 42% MOST LIKELY TO KEEP IT? 39% of females who are making a resolution for 2014 say there is a... 42% of males who are making a resolution for 2014 say there is a... 76% CHANCE .or greater that they'll keep any of their resolutions. ONLY 12% of males & females who are making a resolution for 2014 say there is a. 100% CHANCE that they'll keep their resolutions. This survey was conducted online within the United States by Harris Interactive on behalf of Red Bull North America on December 3-5, 2013 among 2,032 adults age 18 and older, among which 840 are adults ages 25-49. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. Complete survey methodology, including weighting variables, is available upon request. Red Bull TOTAL ZERO %24 %24