Where & Why People Donate

55555555 5555555 5555 55555 WHERE AND WHY PEOPLE DONATED THEIR TIME AND MONEY 555555555 5555555 5555 55555 5555555555555555555 5555555555555555555555 5555 S5555 5555 5555 555555555 555555565 5555555555555555 555555555555 555555555555 555555555555 2010/2011 TRENDS 55555555 5555555555555555 555555555555555555 5555555555555555 55555555555 55555555555555 55555555 REASONS THAT MOTIVATED AN INDIVIDUAL TO FUNDRAISE $5 69% 55 35% 37% 50% To benefit the local community Physical challenge A friend or family member asked Felt a personal or emotional Wanted to be part of a company or group team me to participate connection Source: Blackbaud, 2011 "Peer-to-Peer Event Fundraising Consumer Survey 55555555555555555555555555555555555555555555555555555553 S5555555ESGE55EGGESEEGssSEEEGEESSESEESESEEEEES555 CATEGORIES INDIVIDUALS VOLUNTEERED FOR: ISSUES INDIVIDUALS WANTED COMPANIES TO ADDRESS: 85 85 Religion 35% Economic Development 34% 27% 21% Education Environment 14% Human Rights 12% Social Service Hospital 8% Poverty and Hunger 11% Other 9% Education Source: Volunteering in America http:/www.volunteeringinamerica gov Source: 2011 Cone/Echo Global CR Opportunity Study LARGEST U.S. CHARITIES INDIVIDUALS DONATED TO: 85 1 Salvation Army 1.81 billion American National Red Cross Food for the Poor 1.08 billion 1.04 billion United Way Feeding America 1.15 billion 55 3.9 billion Source: Forbes, 2011 The 200 Largest U.S. Charities 5555555555555555555555555555555 WAYS IN WHICH DONORS GIVE $5 27% Checkout Donation Website 52% Fundraising Event Check by Mail 31% Gift Shop 49% 32% Source: Convio, Edge Research, & Sea Change Strategies. (2010) "The Next Generation of American Giving Created by YourCause, LLC - Corporate Social Responsibility Solutions TOP TOP TOP FIVE TOP TOP LO TOP