The Rise of the Slacktivist

THe Rise OF Tне SLACKTIVIST Back SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 ACTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2х as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: WATCH THE FILM CHILDRE 'N 85% Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php Tнe Rise OF Tне SLACKTIVIST Вack SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 АсTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s 2 Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2x as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: CHILDRE 'N 85% WATCH THE FILM Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php Tнe Rise OF Tне SLACKTIVIST Вack SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 АсTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s 2 Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2x as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: CHILDRE 'N 85% WATCH THE FILM Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php Tнe Rise OF Tне SLACKTIVIST Вack SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 АсTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s 2 Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2x as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: CHILDRE 'N 85% WATCH THE FILM Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php Tнe Rise OF Tне SLACKTIVIST Вack SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 АсTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s 2 Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2x as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: CHILDRE 'N 85% WATCH THE FILM Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php Tнe Rise OF Tне SLACKTIVIST Вack SLacker SLACKTIVIST: Doing something in support of an issue or cause that requires minimal personal effort. Term coined by Dwight Ozard and Fred Clark in 1995 АсTIVIST SLACKTIVIST SenDing a TweET # ATTENDING a sIT-IN, but it can achieve the goal another way by spreading awareness of the issue There is power in #s 2 Social media allows us Slacktivist can build to learn about more issues awareness of an issue more than ever before overnight :::::: How many SIGNATURES can a siNGLe PERSON WITH a PETITION GET? The whole world can sign an online petition india AVAAZ ORG THE WORLD in acTIOn in 36 hours, 500000 New anti-corruption laws are now in the works Indians signed a petition on Avaaz.org to clean up corruption in India SLacKTIVISTS are 4x+ 2х as likely to volunteer as likely to encourage others to sign a petition or contact a politician 2x+ as likely to ask for donations 2x as likely to take part in an event 59% of people say that the internet has had a major impact on the ability to get individuals together to make social change Red Cross raised $20 million in 5 days after the Haiti earthquake through text message donations. 10,000 texts per second at its peak KONY = 2012 a1 a 1:S: 1: A: N I: CHILDRE 'N 85% WATCH THE FILM Kony 2012 received 112 million views within 6 days. of Twitter users are group participants. 80% 59% SOPA of internet users participate in groups, compared with 56% of non-internet users. During the SOPA blackout, 3.9 million SOPA-related tweets were sent out 10 SIGNS YOu MIGHT BE a SLACKTIVIST Retweeted something about a cause You are wearing an awareness bracelet Participated in a short term boycott Turned off your power for an hour Donated through text message Put a magnetic ribbon on your car facebook Changed your Facebook status in support of a cause Signed an online petition Shared a video about a cause Bought a product because they will donate a portion of proceeds to charity sortable .com SOUrces: http://en.wikipedia.org/wiki/Slacktivism http://csic.georgetown.edu/research/215767.html http://mashable.com/2011/10/24/slactivism-cause-engagement/ http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3336/2767 http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all%7CNEW http://mobileactive.org/mobile-giving-and-haiti-earthquake-relief-efforts http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-C ampaign-Tops-100-Million-Views http://gigaom.com/2011/02/25/not-just-slacktivism-youth-become-more-engaged-offline-too/ http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx https://twitter.com/#!/twittercomms/status/160071169997946880 http://www.cc.gatech.edu/~yardi/pubs/Yardi_CHI11_SIG.pdf http://www.fastcompany.com/magazine/145/do-something-helping-humanity-with-a-click- of-the-mouse.html?partner=homepage_newsletter http://www.avaaz.org/en/highlights.php