Copywriters The Infographic

COPYWRITERS The Infographic How was that headline created? Searched IMDB for famous movie quotes, then replaced a key word with the brand or product name 27% Kept on rhyming words with Verizon until something sounded right 20% Sent art director terrible headline, said "don't worry, it's only placeholder" 18% Came up with it after being inspired by creative 18% director's story about Burma Shave Stole it from Jan/Feb 2008 Comm Arts 12% 5% Dunno Favorite Hotels Did You 7 of 10 copywriters believe they will Where do they want to stay? be successful screenwriters someday. The other 3 are female. 1. Shutters Know? 2. Four Seasons 3. Viceroy Quotes That Have Never Been Uttered And The People Who Never Uttered Them 4. Anywhere besides this dump 5. Going home early Least Fabricated Award Wins "Is that logo too big?" Client "I'm not jealous of you at all" Account Guy "You're better than I was at your age" Creative Director Receptionist Media Sup Mobius Bronze Local ADDY Best Use of Co-Op, Finalist "What amazing hygiene you have" "Let's make the buy fit the idea" Grand EFFIE Most Ironic ACCESSORIES Copywriters vs. General Population Mustache 47% COPY GEN Atari Shirt 23% Beer Consumed At Work Per Year 920 oz 8 oz Hourly Efficiency .78 12.3 Bicycle Helmet 18% Pink Polo 5% British Accent 1% Denim Vest 12% Likes Porn Yes Yes Arrives At Work Pre-Lunch 9AM Hackiness 22% N/A Justification For Off-Brief Concepts On average, copywriters get paid more Did You than teachers, firemen and art directors with twice their experience. Know? "This is how they do it at Crispin..." 9- Number of times the copywriter in your office has presented that monkey idea this year. "You just don't get it" "We were high" Threaten To Update Portfolio vs. Actually Doing It Ratio :18 "Dude, it's a Gold Lion. Trust us." 60% of copywriters have been to Chez Jay, while only 12% have ever been inside a hotel fitness s room. TheGeorgeReport.com