Social Change is Not a Fad

SOCIAL CHANGE ISHERE SOCIAL CHANGE IS NOT A FAD. Being personally involved in social change remains important to a majority of adults around the world in 2012. 84% ON AVERAGE 1111111 72% 73% 74% 89% 90% 90% 91% 94% Germany United States Canada India China Jordan Brazil Mexico ON AVERAGE, Around the world, a majority of adults agree that they can make the world a better place with their 80% ACTIONS. 85% (ON AVERAGE) Most adults in the eight countries surveyed have engaged in positive social change in the past six months. Individuals in the United States, Canada, Germany, Jordan, China and India are most likely to have gotten involved in social change in the past six months by DONATING MONEY, GOODS OR SERVICES. STATES CANADA GERMANY JORDAN CHINA IN DIA UNITED 56% 57% 40% 45% 66% 49% Nearly half of adults around the world have engaged in social change through MEXICO Adults in Mexico are DIGITAL TECHNOLOGY. most likely to have gotten involved by participating in VOLUNTEER WORK OR SERVICE. 47% BRAZIL Adults in Brazil are most likely to have SIGNED AN ONLINE OR WRITTEN 48% . /O AVERAGE) PETITION to make social change happen. 47% 53% People are more likely to JOIN digital social change 69% (ON AVERAGE) INITIATED conversations than (ON AVERAGE) CONTRIBUTED START them. 39% 39% 38% (ON AVERAGE) (ON AVERAGE) signed an online petition (ON AVERAGE) posted information about a cause or issue on a social networking site commented on other people's websites A majority of adults in Mexico, India, Brazil and Jordan have engaged in positive social change by PARTICIPATING IN DIGITAL TECH: 72% 个个 个 。 个个 个 58 % Brazil China leads the way in using digital tech to engage in social 个个 个个 个个 个 58 % 个个 个个 个个 个 57 % 个个 56 % India change. Mexica Jordan 60% Say that they are most likely to get involved in positive social change through an ORGANIZED GROUP. 59% Despite getting involved in social change more often through groups, a majority believes that the most important agents of social change are INDIVIDUAL PEOPLE acting on their own, not organizations. ON AVERAGE 27% 22% 23% 19% Adults in Canada, the United States, India and Jordan are MOST VS. LIKELY TO GET INVOLVED AS AN INDIVIDUAL acting on their own. INDIVIDUALS www.Walden U.edu/impactreport SOURCE: WALDEN UNIVERSITY'S 2012 SOCIAL CHANGE IMPACT REPORT CONDUCTED BY HARRIS INTERACTIVE, FEBRUARY–MARCH 2012 Note: Data for each individual country is representative of that country. The "Average Result" is the arithmetic average across all 8 countries. This measure does not account for differences in population size and thus is not representative. GROUPS HOW? ON AVERAGE TO STAY