Video marketing: how to go viral... or have fun trying!

V I DE O MAR KETI N G HOW TO GO VIRAL! or have fun trying! 2.8 million videos are viewed every minute on YouTube alone, with 800 million unique users visiting the site every month. Every so often, a video comes along that captures the public imagination and becomes an internet phenomenon. Gangnam Style 1 Gangnam Style is the most watched video ever, racking up over 1.2 billion views so far. You may not be able to dance like PSY, but there are other things you can do to give your marketing video the best chance of going viral. 1) NO.1 GANGNAM STYLE / 1,236,250,048 VIEWS OOOwwW!!! PSY!!! Don't bite off more than you can chew NO.2 CHARLIE BITES FINGER / 509,193,699 VIEWS Research shows you have just 10 seconds to grab viewers' attention, so less really is more. 45% of viewers will click off in less than a minute, so get your message across quickly and concisely. Show SOmething amazing 1) NO.3 JUMP FROM SPACE / 32,213,103 VIEWS Felix Baumgartner skydived from space. Studies (by scientists at the University of Awesome) have shown his coolness rose by 38,000%* during his 24 mile descent. ERGY DRI *Source: Poetic License. Be brave ) NO.4 SQUIRAEL ON WATEASKIS / 2,067,001 VIEWS Of course, stunts like spacedives may be too risky for even the most pioneering video marketers, but if you have enough courage to say something different or ruffle a few feathers, you'll have a better chance of racking up the views. To help with your small acts of bravery, borrow some nuts from this little guy. Break the ice! 1) NO.5 JUMP ONTO SOLID ICE POOL/ 2,346,641 VIEWS Share all of your marketing video via your online networks like Twitter, Google+, LinkedIn. Video posts are more engaging than simple text: 50% of social media users are likely to watch a video posted by a brand they follow. Target influencers O NO.6 FENTON / 8,008,678 VIEWS Don't be a silly pup and chase the crowd. Instead, identify and target the right influencers to blog, share and spread your video far and wide. Their endorsement will increase your reach and lend kudos to the campaign. FENTON Get your online marketing in sync II ) NO.7 PAISONEAS DANCING TO THAILLER / 52,185,302 VIEWS Just like these Filipino prisoners' Thriller routine, your online video marketing campaign requires meticulous planning. Optimise you video for SEO by using carefully selected keywords to improve its searchability. Google Adwords is a great free tool for this. and... Of in doubt, stick a cute kitten in it. TopLine designed by WOND .communications