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The Seven Sins of Email Marketing

dSEVEN SINS the OF EMAIL MARKETING strategy and design by INJI MEDIA POOR SUBJECT LINES Too often the subject line is the last piece of the puzzle before an email is sent out. The subject line is the first thing readers will see in their inbox, therefore it should be well thought out. If nobody opens the email because the subject line isn't captivating, nobody will read the content. Ensure high open rates with concise, easily understood subject lines. Avoid unnecessary punctuation, acronyms, and all caps. These will send the email straight to spam. AUDIENCE CONFUSION Who is your audience? Is it a press list, a volunteer list, or a fundraising list? Don't forget who your audience is, and be sure to use the correct tone, and message accordingly. LACK OF TESTING Send A/B test emails to discover what the audience responds to and what garners the highest click-through rates. Always test images, videos, and links. placement Confusing Content * CON? The first paragraph is the most important, and it's the best way to catch, or lose, user attention. Be clear as to 2#FUSING content what the purpose of the email is and always include the most important Call to Action with a link in the first paragraph. Continue to repeat it throughout the email: at where does this go ... the beginning, in the middle, and in the last line. BAD LINKS Check for broken links, and direct subscribers to your site, where they can carry out the action asked of them. It's easy to lose activists - and signups - by forgetting to include the appropriate link. Keep your traffic where you want it: don't send users to watch a video, or read a report, unless you've posted it on your site first. TOO BULKY Users want to digest a message quickly and easily, and lengthy paragraphs will have eyes closing - and users deleting emails – in no time flat. Break up the text into short, concise, paragraphs and bold key words to make it enjoyable to read. POOR DESIGN Email design doesn't need to be complicated and most importantly, users need to be able to navigate it easily and on multiple devices. Make sure your layout is simple and opens on all devices and on a variety of email clients. Lastly, always include a text version of your email, in case users don't have HTML settings available. wwW.NJIMEDIA.COM HELLO dSEVEN SINS the OF EMAIL MARKETING strategy and design by INJI MEDIA POOR SUBJECT LINES Too often the subject line is the last piece of the puzzle before an email is sent out. The subject line is the first thing readers will see in their inbox, therefore it should be well thought out. If nobody opens the email because the subject line isn't captivating, nobody will read the content. Ensure high open rates with concise, easily understood subject lines. Avoid unnecessary punctuation, acronyms, and all caps. These will send the email straight to spam. AUDIENCE CONFUSION Who is your audience? Is it a press list, a volunteer list, or a fundraising list? Don't forget who your audience is, and be sure to use the correct tone, and message accordingly. LACK OF TESTING Send A/B test emails to discover what the audience responds to and what garners the highest click-through rates. Always test images, videos, and links. placement Confusing Content * CON? The first paragraph is the most important, and it's the best way to catch, or lose, user attention. Be clear as to 2#FUSING content what the purpose of the email is and always include the most important Call to Action with a link in the first paragraph. Continue to repeat it throughout the email: at where does this go ... the beginning, in the middle, and in the last line. BAD LINKS Check for broken links, and direct subscribers to your site, where they can carry out the action asked of them. It's easy to lose activists - and signups - by forgetting to include the appropriate link. Keep your traffic where you want it: don't send users to watch a video, or read a report, unless you've posted it on your site first. TOO BULKY Users want to digest a message quickly and easily, and lengthy paragraphs will have eyes closing - and users deleting emails – in no time flat. Break up the text into short, concise, paragraphs and bold key words to make it enjoyable to read. POOR DESIGN Email design doesn't need to be complicated and most importantly, users need to be able to navigate it easily and on multiple devices. Make sure your layout is simple and opens on all devices and on a variety of email clients. Lastly, always include a text version of your email, in case users don't have HTML settings available. wwW.NJIMEDIA.COM HELLO

The Seven Sins of Email Marketing

shared by njimedia on Jul 19
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Avoid the Seven Sins of Email Marketing next time you send an email campaign.

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