Photo Marketing to Enhance Your Brand

PHOTO MARKETING TO ENHANCE YOUR BRAND Images across social media networks Instagram o Over Instagram users manage to rack up Ö: 20 Billion pictures have been shared on Instagram. 8,500 likes 1,000 comments per second. 2/3 of the world's top 100 brands were already on Instagram before it introduced video. Facebook f That's f 15 On average more than 250 million photos per 7.5 billion day were uploaded to Facebook. photos a month. That's That's roughly 24 10.4 million 174,000 per minute. photos an hour. Twitter y 36% Instagram videos got .0111percent average engagement rate and an average of 7retweets. of Twitter posts include some kind of image Pintrest O Popular pins: 20% of pins fall in the Food Y!. and Drink category O 21% 18% 12% are DIY & Crafts Pinterest (21%) is now more popular than Twitter (18%) among Internet users. 11% are Home Decor (47% 50% of online consumers have Conversion rates for Pinterest made a purchase based on recommendations from traffic are 50% higher than conversion rates from other traffic Pinterest. 9. 27% Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. Importance of Visual Marketing 90% 또 40 % of information transmitted to the brain is visual of people will respond better to visual information than plain text Publishers who use infographics grow traffic in an average of Visuals are processed 60,000x 12% faster in the brain than text more than those who don't. On Facebook, photos perform better than text, video, and links for Visual content drives engagement. One month after the introduction of Facebook likes comments shares timeline for brands, visual content photos and videos saw a 65% Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined increase in engagement. The power of images In an online store, customers think that the quality of a products image is more important than 94% Articles with images get 94% more total views 63% 54% 53% product-specific a long information ratings and description reviews 45% Engagement rate on Facebook for Hi 0.37% 0.27% Hello Including a photo and a video in a press release increases views by over 45% photos averages where text only is (this translates to a 37% higher level of engagement for photos over text) 60% Л 67% 60% of consumers are more likely to consider or contact a business when an image shows up in local search results In an ecommerce site, 67% of consumers say the quality of a product image is "very important" in selecting and purchasing a product Ways to Use Photo Marketing On-site photo printing and social media sharing PR & Experiential Events #3 Green Screen Photography Roaming Photography Twitter & Hashtag Walls Please visit us at www.ignite-images.co.uk ignite images photography Reproduction on web allowed with an attribution hyperlink to Ignite Images