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The Logo Design Process

The Logo Design Process From concept to completion! Logo designing is a complex process which requires careful understanding of needs and deliverables; of concepts from start to completion; and of creativity, skills and storytelling abilities. At times the process may become confusing. Whether you are a seasoned graphic designer or a junior one, fret no more. The following steps will guide you through. | Study Client brief • Read carefully • Understand client's services 01 • Ask questions Research Process • Study about client history Improvise accordingly • 02 Study business Study target audience Study client goals 03 Competitor analysis • Research client competition ·Identify competitors branding approach Check industry related trends • Learn about competitor trends Draft Production 04 • Draft your ideas on paper • Sketch & doodle symbols Decide colors, fonts & design elements • Improve upon the logo design Digitize Your Ideas Apply pantone colors 05 versions Take a Break: Relax, roam around & find inspiration Use graphics software for design • Experiment • Make scalable designs Add colors & 1 typeface & angles Play around with color palette 06 fonts • Add catchy tagline • Prepare color variations for samples . create typeface Take opinions • From peers 07 otential audience From • From design experts • From people in your niche Presentation 08 • Organize in order of presentation • Explain your ideas formats • Give your client 2-3 design options • Present only the finalized logo samples Support & Feedback Provide after sales & support 09 Delivery: Send files in correct format Interact with clients continuously • Take notes when possible . Learn from Review & finalize • Review requested changes 10 Submit changes • Get approval • Send final files in correct formar The Project is Complete but the Journey Continues! ZILLION DESIGNS f /ZILLIONDESIGNS @ZILLIONDESIGNS in /COMPANY/ZILLIONDESIGNS 8* +ZILLIONDESIGNS study cilent business wordmark, Analyze competitor , multiple i Combine search for . From pot. clients Save in complete Ask for feedback suoISInaL araıduoɔ .Take notes with colors. shapes , for ;samples variations feedback

The Logo Design Process

shared by ZillionDesigns on Jun 09
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It’s intimidating when a company hires a designer to design a logo as part of their identity. You don’t want make the logo literally describe what the business does, but for it to become as famili...

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