How To Win In The Thank You Economy

the QUICK version HOW TO WIN IN THE THANK YOU ECONOMY gary vay•ner•chuk ERASE SHOW UP any CARE LINES IN THE SAND about your DON'T FIRST EMPLOYEES be to CUSTOMERS AFRAID MARKET BRAND of what's whenever NEW possible with or EVERYTHING EARLY UNFAMILIAR you got INSTILL A CULTURE OF CARING BY: Being Self-Aware the rest of the time Committing to Change REMEMBER that behind Setting the Tone through Words and Action every B2B Hiring Oulturally Oompatible DNA and Spotting it Within Your Existing Team is a Being Authentic-Say What You Mean, and Mean What You Say Offline or Online SPEAK Empowering Your People to Be Forthright, Oreative, and Generous your CUSTOMER'S LANGUAGE Allow Your Oustomers What's Sup! Good? to Help You Shape Your Brand or Business I Love This, But I Hate BUILD That! Thanks for a sense of Your Feedback! COMMUNITY around your Allow Them to Dictate the Direction in Which You Take It BRAND You Should Totally Sell Cars! But We Sell T-Shirts! DIRECT ALL ARRANGE FOR TRADITIONAL and SOCIAL ME DIA MARKETING to play Ping Pong and INITIATIVES EXTEND EVERY CONVERSATION towards the EMOTIONAL APPROACH AIMING SOCIAL MEDIA INITIATIVES for CENTER, with QUALITY and to the GOOD not CREATIVE intent, QUANTITY EXTREMES USE SHOCK AWE *Think smart/ innovative or wild/crazy! and to OMG! Did you BLOW hear what they did? DON'T your CUSTOMERS Yeah! I told everyone! be AFRAID MINDS TALKING to and get them CRAWL before you IF YOU MUST USE TACTICS RUN USE PULL TACTICS to remind CONSUMERS why they about CARE BRAND your LAST BUT NOT LEAST If If you're you're PLAY SMALL BIG like you're BIG SMALL FOR MORE INFO: www.thankyoueconomybook.com FOLLOW GARY VAY NERCHUK: egaryvee