How To Optimize Your Facebook Posts

quintly HHow To Optimize Your Facebook Posts 1. THE POST ITSELF OPTIMIZE YOUR POSTING TIME WORDING IS THE • Posting at the right time increases the interactions you get KEY TO SUCCESS • Use social media management tools for automated posting • Keep things clear and simple outside your working hours and on the weekends • Write mainstream and avoid complicated sentences • Target your post for relevant audiences ACME Corporation shared a link April 9 • Include a question or call-to-action This is a sample text for a status update on Facebook and it will show how a status update looks like. to increase engagement This is an example for a link as an attachment on a Facebook post quint.ly ENHANCE YOUR POSTS Metadescription of the attached link • Try to use different post types (Link-, Photo-, Video-, Offer-, Event- & Like - Comment Share A 510 people like this. 38 comments Milestone-Posts) • The attachment may offer the user more information or it can emphasize the text Hint: Image-Posts are very successful, but it is not enough to post just some BE ENGAGING • Try to create an active conversation by asking questions and good-looking photos. It's more important to create interesting stories. adding further comments • Call upon your fans to communicate with each other and yourself I. ANALYZE YOUR POST CHECK ENGAGEMENT FUNNEL • Facebook offers you many possibilities to analyze your own posts • Facebook Insights offers some possibilities to analyze the success of your posts by showing you reach, engaged users and people talking about this numbers COMPARE YOUR POSTS WITH EACH OTHER! Poge Pests plated 6 mieutes aga Taking Abou Engaged Users This Beach • Reach: 983 Due Pest 5,384 1,865 Shows the impressions of your page post A lonk back artes b 1.189 4371 2,278 • Engaged Users: 3/23 1The new most ulked aboat 6,563 5,558 2,698 Get to know how many users have clicked The world of vacal medas 3/a713 1.560 3,875 4.56 anywhere on your post 3a13 4s eday agais and sotis r 261 • People Talking About This: 312/13 A sew Social Mede Duel and asein a 3/20/13 There Our nest infographic: The. 10863 Includes users who have created a 1,567 4.11 3,471 3/193 socul Media Aralytics an grear fer story from your post. This includes shares, likes, 331 3,115 Arw pape was elecied, a giobal eve comments, claiming an offer, responding to an 2.197 13 lack eut - SPatrics Dar is nea. T 1254 3,892 event, answering a question, . To opimre veur Facebeok pesence 2,574 • Virality: 3,4 3/12/13 O March 26 we will have a booth at 4.06 3421 A ratio calculated by the percentage of fThe mek is arly over and theretur. 261 266 4,976 echerarty vour Facebook stais a people talking about this from the post reach H. BENCHMARKING AGAINST ÇOMPETITION IT IS NOT ENOUGH TO ANALYZE ONLY YOUR OWN POSTS • Track and benchmark your post performance TOOLS MAKE LIFE EASIER • Compare important post metrics with competitors and • Professional social media managers use tools best- practice examples like quinty to improve their social media • Optimize your content strategy with performance completely new insights • Skip the manual work - save time and focus on the important things quintly atistien A wet Qu a A moea Quaie nter postetine of der-Oart te) loati Key Metria-Table Terd Bdetals Far Ow p Rate 4.002 berts 1F 1 19 20 2 21 At pe distrutionOat nd de Fana total-Chart (fee Branda . Ox Link Music hoto Satus Fash vdeo Ms Key metricsRadar Chart (Bta Radar.Gro) M12 - Coca-Cola-Starbucks-Dsney -ed bul- y-ngjes- Oren an 11 Mar 1 ..IOX d tion Oert (Tep d Aug AT -Coca-Cola Or Peper-Peps Coca-Cola StarbucksDisneyted u M nge OreoSmies all rights reserved quintly is the professional social media benchmarking and e quintly analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com quintly HHow To Optimize Your Facebook Posts 1. THE POST ITSELF OPTIMIZE YOUR POSTING TIME WORDING IS THE • Posting at the right time increases the interactions you get KEY TO SUCCESS • Use social media management tools for automated posting • Keep things clear and simple outside your working hours and on the weekends • Write mainstream and avoid complicated sentences • Target your post for relevant audiences ACME Corporation shared a link April 9 • Include a question or call-to-action This is a sample text for a status update on Facebook and it will show how a status update looks like. to increase engagement This is an example for a link as an attachment on a Facebook post quint.ly ENHANCE YOUR POSTS Metadescription of the attached link • Try to use different post types (Link-, Photo-, Video-, Offer-, Event- & Like - Comment Share A 510 people like this. 38 comments Milestone-Posts) • The attachment may offer the user more information or it can emphasize the text Hint: Image-Posts are very successful, but it is not enough to post just some BE ENGAGING • Try to create an active conversation by asking questions and good-looking photos. It's more important to create interesting stories. adding further comments • Call upon your fans to communicate with each other and yourself I. ANALYZE YOUR POST CHECK ENGAGEMENT FUNNEL • Facebook offers you many possibilities to analyze your own posts • Facebook Insights offers some possibilities to analyze the success of your posts by showing you reach, engaged users and people talking about this numbers COMPARE YOUR POSTS WITH EACH OTHER! Poge Pests plated 6 mieutes aga Taking Abou Engaged Users This Beach • Reach: 983 Due Pest 5,384 1,865 Shows the impressions of your page post A lonk back artes b 1.189 4371 2,278 • Engaged Users: 3/23 1The new most ulked aboat 6,563 5,558 2,698 Get to know how many users have clicked The world of vacal medas 3/a713 1.560 3,875 4.56 anywhere on your post 3a13 4s eday agais and sotis r 261 • People Talking About This: 312/13 A sew Social Mede Duel and asein a 3/20/13 There Our nest infographic: The. 10863 Includes users who have created a 1,567 4.11 3,471 3/193 socul Media Aralytics an grear fer story from your post. This includes shares, likes, 331 3,115 Arw pape was elecied, a giobal eve comments, claiming an offer, responding to an 2.197 13 lack eut - SPatrics Dar is nea. T 1254 3,892 event, answering a question, . To opimre veur Facebeok pesence 2,574 • Virality: 3,4 3/12/13 O March 26 we will have a booth at 4.06 3421 A ratio calculated by the percentage of fThe mek is arly over and theretur. 261 266 4,976 echerarty vour Facebook stais a people talking about this from the post reach H. BENCHMARKING AGAINST ÇOMPETITION IT IS NOT ENOUGH TO ANALYZE ONLY YOUR OWN POSTS • Track and benchmark your post performance TOOLS MAKE LIFE EASIER • Compare important post metrics with competitors and • Professional social media managers use tools best- practice examples like quinty to improve their social media • Optimize your content strategy with performance completely new insights • Skip the manual work - save time and focus on the important things quintly atistien A wet Qu a A moea Quaie nter postetine of der-Oart te) loati Key Metria-Table Terd Bdetals Far Ow p Rate 4.002 berts 1F 1 19 20 2 21 At pe distrutionOat nd de Fana total-Chart (fee Branda . Ox Link Music hoto Satus Fash vdeo Ms Key metricsRadar Chart (Bta Radar.Gro) M12 - Coca-Cola-Starbucks-Dsney -ed bul- y-ngjes- Oren an 11 Mar 1 ..IOX d tion Oert (Tep d Aug AT -Coca-Cola Or Peper-Peps Coca-Cola StarbucksDisneyted u M nge OreoSmies all rights reserved quintly is the professional social media benchmarking and e quintly analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com