How to Decrease Your Bounce Rate?

HOW TO DECREASE YOUR Bounce Rate WHY DOES BOUNCE RATE MATTER? As defined by Google Analytics, the "bounce rate" is the percentage of single-page visitors to a website. On most websites, you want visitors to "convert" by clicking through to another of the site's webpages – start buying something, read more, fill out a form, etc. But if the visitor bounces, it suggests: The visitor didn't The webpage was too difficult to use. find what he or she OR was looking for. SET REALISTIC EXPECTATIONS Ultimately, you should be tracking bounce rate against your own historical performance and goals. But it is wise to ground your expectations in reality. Google Analytics BENCHMARK AVERAGES FOR BOUNCE RATE Content websites 40-60% 10 20 30 40 60 70 80 90 Lead generation 30-50% 10 20 30 40 50 60 70 80 90 Blogs 70-98% 10 20 30 40 60 70 80 90 Retail sites 20-40% 10 20 30 40 60 70 80 90 Service sites 10-30% 10 20 30 40 60 70 80 90 Landing pages 70-90% 10 20 30 40 60 70 80 90 ATTRACT THE RIGHT VISITORS Choose the right keywords to match your content, not just attract any visitors. Write attractive, Create multiple landing pages with unique content and keywords for different types of visitors. Maintain top rankings for useful meta- descriptions for search engine branded terms. users. Improve targeting of online advertising campaigns. ENHANCE USABILITY Sensible organization Good color contrast MAKE TEXT White space READABLE Larger fonts Bulleted lists Large headlines USE GOOD LAYOUT Quick Easy to find search PRODUCTS ABOUT US CONTACT navigation Content in sections LEARN MORE Responsive layout for multiple platforms and browsers 17.4% of views from mobile devices SPEED UP PAGELOAD Use little or no self-loading multimedia content. Set external links to open in new windows. Don't let ads distract. • Place static ads to sides. • Avoid pop-ups. • Avoid self-loading multimedia ads. PROVIDE GOOD CONTENT Obvious main message 2 Tailored to Stylish copy and images Clear heads Few errors and subheads intended visitors Clear call to action Obvious links to next steps CASE STUDIES Robert Gainer decreased bounce rate from 86% to 1.5% in 2 days by implementing responsive layout. DECREASED BOUNCE RATE FROM ļ 86% – 1.5% http://robertgreiner.com/2012/10/reduce-your-bounce-rate-by-implementing-a-responsive-design/ Simple SEO Group reduced a client's bounce rate from 50% to 5% by Improving navigation Updating images to be better looking and have clearer calls to action Remove unnecessary Improved layout responsiveness website elements http://www.simpleseogroup.com/case-study-how-web-design-affects-bounce-rate/ Simple SEO Group reduced a client's bounce rate from 58% to 29% by Reorganizing navigation to lead purchaser to a strong call to action Improving the writing quality of the content and breaking it down into 6 categories Consolidated, improved and updated the websites blogs Added web sliders with clear calls to action http://www.simpleseogroup.com/case-study-how-web-design-affects-bounce-rate/ Ascedia improved Kenosha Area Convention & Visitor Bureau's (KACVB) bounce rates in for several visitor types through responsive layout changes and a targeted PPC campaign to attract the right visitors. New mobile-specific website reduced bounce rate of mobile Optimized generalwebsite reduced bounce rate by 14% PPC visitors reduced bounce rate by 26% visitors by 13% http://www.ascedia.com/case-studies/kenosha-cvb-website-mobile-redesign-optimized-build.aspx Search Engine Optimization decreased the bounce rate of an online shoe retailer by 42% through URL DECREASED BOUNCE RATE BY D42% optimization to gain high PageRanks for all major shoe keywords specific to brand, style and gender. http://www.searchengineoptimization.com/about-us/case-studies/ QUICKSPROUT REFERENCES http://blog.kissmetrics.com/bounce-rate/ https://blog.kissmetrics.com/100-conversion-optimization-case-studies/ http://www.blastam.com/blog/index.php/2012/02/what-is-bounce-rate/ http://mashable.com/2012/02/02/lower-bounce-rate-tips/ http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider https://support.google.com/analytics/answer/1009409?hl-en 2.