How to Create a Clever Infographic

2 Create a Clever INFOGRAPHIC The more quality links created that point back to your domain, the higher your site will rank; giving you the ability to construct a healthy return on investment over the long run. One of the most cost effective ways to build quality links back to your website is through content marketing with infographics. Here is a quick guide to DIY infographics production. ? FAQS Facts you need to know about infographics. What is an infographic? A visual representation of data. One of the best ways to generate buzz, PR, and high-quality links. Why are infographics efficient? They are Informative They are Visually Attractive Great infographics show clever, compelling, timely, and relevant sets The viewer is Target: Organic Search Engine hooked and usually incited to content of data. sharing. They are a Tool for Marketing and a good medium to promote your brand, product, or service. Virtues of infographics 6 These are the most important reasons why inbound marketers are fond Versatility that allows you to create an infographic about any topic for any website. of infographics: Inbound Highly Targetable Linkbuilding Marketing Complete Control that links back to the target domain every time the infographic is shared. over content, design, and linked text. How to create a clever infographic Envision: Looking for Topics MUse the following criteria: 6 Search through Popular Social Media E 6 Organize a Brainstorming Session What current events have high Internet activity? 6 Look at the news Worldwide news stories often have unique angles that have not been explored by the mainstream. O Find new angles to show existing data: • Solve a problem or answer a question. • Explain a complex topic. • Describe a process for creating a valuable product. Selection: Finding the Best Topic You can't automatically win with a good idea, but you can automatically fail with a bad one. Identify the best option. XUse the following criteria: 6 Does it make sense for the website it will be published on? 6 Is the concept easy to understand? 6 When executed, will the infographic show something different? O Are there credible sources to support your idea? 6 Can you narrate your graphic and use illustrations to visualize the words and ideas metaphorically? Content Research Use authoritative sources to gather interesting and legitimate facts. MUse the following criteria: Government Agencies Educational Institutions 6 Other Popular Online Sources If you're going to use content from other websites, make sure it's authoritative within its own niche. Google defines authority by a metric called PageRank. DATA Processing: Edit the Information Use the following criteria: Define and describe the topic's focus. Look for more information that you think will support and illuminate the topic and your graphic as a whole. Organize all of the information. O Select points that would be interesting to visualize. ***.......... 6 Group similar points together. ....... ........ 6 Write the connecting narrative so the data points flow together from one section to the next. Types of Graphicable Data Statistics/Numeric Timelines Diagrams/ Explanations Maps Content VIsualization: Provide Art Direction MUse the following criteria: O Mood creation Use a color palette to give your designer the feeling you're looking for. Visual attraction Offer the designer guidance on visuals that represent different sets of data. 6 Integral Cohesiveness The different sections should all feel part of the same theme. Background colors and images serve as layers of messaging that help blend the content with the graphics. First Full Draft: Put the Pieces Together Use the following criteria: 6 Check to be sure all of your content is present within the graphic. Are the illustrations accurate? Is it consumable? • Make sure the sections flow and connect with a theme. 6 Can it persuasively educate the reader about the topic? • Can automatically understand what the graphic is about? Revision: Check, Refine and Perfect MUse the following criteria: 6 Editorial Is the most compelling information included? 6 Are your sources included? Check spelling and grammar • Conceptual Does the theme work for the topic? Are the right sections included? 6 Visual Do the illustrations help you understand the topic, have no impact, or distract you from really getting the information? If the answers to the previous questions are YES: Congratulations! You have achieved your winner infographic! Parts of the creative process The importance of each part of the creative process in percentage. 20%, Content Visualization- 20%, Envision & Selection 20% 20% 10%, First Full Draft- 10% 20% -20%, Content Research 20% 10% 20%, Revision -10%, Processing Sources www.infovisual.org www.huamarketing.com http://www.marketingpilgrim.com/wp-content/uploads/2011/08/Voltier-Infographic-01_QC.png Refine and perfect