How To Blog As Taught By Coca Cola

HOW TO BLOG AS TAUGHT BY CocaCola Learn the Content Marketing Techniques from the World's Best on November 12th 2012, coca-cola debuted its brand new website. Coca-Cola's new website shows their endeavors to create an all-out content marketing strategy. Coca-cola's new Journey site was designed to make their brand a news and information hub - i.e. a content source. Coca-cola maximizes the power of content by working with other big names. Compelling content for coca-cola Journey can be a blog post, video, song, real-life story, or other content. THE STRATEGY SUMMARIZED WORDS OF ASHLEY CALLAHAN (THE COCA-COLA COMPANY'S MANAGER OF DIGITAL COMMUNICATIONS AND SOCIAL MEDIA) Does it answer the 1 "Why Should I Care" test? Ask yourself, "Would I want to share the content that I'm writing?" If not, chances are that it's not the incredible article that you could be writing. People should care enough about the article that they call their best friend about it and share it over their social media sites. Does it surprise you? Ask yourself, "Is there anything new or truly interesting about this content?" Face it, most internet content is boring and reduntant. Make yours stand out with a unique writing style, new information, a new twist, or some other element of surprise. Does it have universal appeal? Ask yourself, "How many people will actually appreciate what I'm writing?" It's easy to write something that a few people might enjoy reading, but a blog post or article can't be successful unless it can be appreciated by a huge audience of people. Search for ways to make the topic pertinent to more readers. Does it generate interest in what you 4 have to offer? Ask yourself, "How does what I'm writing successfully generate interest in the product or service I offer?" Great content is important, but it should do more than bring readers to your site. Something about your content should make people interested in researching your business. Make people intrigued about what you have to offer through your content. "IN ORDER TO MAKE THIS [COCA-COLA JOURNEY] WORK WE KNOW THAT WE NEED GREAT CONTENT, AND THAT HAS BEEN THE DRIVER BEHIND THIS... OUR BIG FOCUS IS ON CONTENT." Coca marketing as the optimal online marketing strategy. Coca-Cola sees content Sources: vimeo.com/75348539 http://www.prdaily.com/awards/SpecialEdition/l4laspx http://farm4.staticflickr.com/3381/3526097846_4730a303d7_o.jpg www.coca-colacompany.com http://econsultancy.com/blog/63884-coca-cola-s-storytelling-three-lessons- on-content-marketing-and-creativity www.prnewsonline.com/wp-content/uploads/2013/07/Ashley -Callahan-horiz_l-copy.jpg Coke. CocaCola EL AR MARKETCONTENT LIKE THE GREATS Coc-ola - ASHLEY CALLAHAN P PORBER