How Basic Persuasion Can Help You Land the Job

THE ART OF PERSUASION how basic persuasion can help you land the job YOU CAN'T PERSUADE THE UNINTERESTED SO MAKE YOURSELF INTERESTING 80% of employers want new graduates who have completed a formal internship 70% who complete a paid internship feel ready AN INTERNSHIP IS A GOOD PLACE TO START: 58% who complete an unpaid internship feel ready who do not complete an internship feel ready for the job market The National Association of Colleges and Employees surveyed more than 200 employees about the qualities they want 44% 1= Not important at all. 5= Extremely important. 4.48 Ability to plan, organize, and prioritize work 4.50 Ability to make decisions and solve problems 4.55 Ability to work in a team structure 60% of employers say applicants lack "communication and interpersonal skills" 1 IN 5 EMPLOYERS WORLDWIDE CAN'T FILL POSITIONS BECAUSE THEY CAN'T FIND PEOPLE WITH SOFT SKILLS Find opportunities to bolster these skills motivation interpersonal skills appearance punctuality flexibility If you are not interested in them, THEY WILL NOT BE INTERESTED IN YOU DO YOUR RESEARCH 8+ in Website Social Media News Articles Interview reports Company Culture Employer Ratings YOUR PERSONALITY MATTERS Smile and make Dress appropriately and professionally Mirror body language to increase your likability Smell nice Be positive and enthusiastic Strong handshake eye contact Be ready to answer questions simply, clearly and transparently. But not opaquely. Don't be afraid to pause before answering a question and don't talk in circles. DO NOT PROMISE MORE THAN YOU CAN DELIVER Promise a 20% increase in sales Promise a 40% increase in sales DELIVER 30% DELIVER 35% X Persuasion is simply about UNDERSTANDING & OVER-DELIVERING on other's expectations BE CREDIBLE: IF THERE IS NO CREDIBILITY, YOU CANNOT PERSUADE Be honest with your qualifications | Humbly convey accomplishments | Leave references 91% of employers screen applicant's social networking pages 47% look at the applicant's social media after receiving an application • Shows creativity • Positive impression of personality • Inappropriate photos 68% of employers have hired somebody because of their social media 69% of employers have rejected an application because of Social Media • Discriminatory comments • Supports professional accomplishments • Negative comments about previous employer AFTER YOUR INTERVIEW YOU SHOULD: WRITE A THANK-YOU NOTE & REINFORCE WHY YOU ARE A GOOD FIT Presented by: masters-in-business.net http://www.naceweb.org/about-us/press/skills-qualities-employers-want.aspx http://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion http://business.time.com/2013/11/10/the-real-reason-new-college-grads-cant-get-hired http://premium.docstoc.com/c/58/ch/357//1546/You-Have-To-Be-Interested-To-Be-Persuaded http://jobs.aol.com/articles/2012/03/15/how-social-media-can-kill-your-chances-of-landing-that-job-info DEVELOPED BY N NOWSOURCING