How to Audit Your Website

HOW TO AUDIT YOUR WEBSITE IMPROVE SEO AND CONVERSIONS Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. THE BENEFITS OF A WEBSITE AUDIT Improving Website Performance Enhancing SEO Improving Conversion THE CONTENT ASSESSMENT 1 Is your website content search engine optimized? Is your website content high quality? Make sure all your web pages are following on-page SEO best practices . To audit your content for on-page SEO, conduct a keyword analysis in which you do the following: As you evaluate your content for quality, think about it from your target audience's per- spective. 2 Which keywords are giving you the biggest gains in traffic and leads? How much relevant content are you adding to your website to target those keywords? Did this information leave me satisfied? Review basic on-page SEO elements like URLS, page titles, meta Did it answer all of my questions? description, and copy. Make sure keywords are induded where Does it give me all the resources rele- relevant. vant to this topic? 3 Is your website content optimized for lead generation and conversions? To audit your website content for maximum conversion potential, ask yourself the following questions: » How many marketing offers do I have in my content arsenal to gate behind landing pages? > Dol have a variety of marketing offers that appeal to all my different buyer personas? » Dol have any landing pages/conversion forms on my website to begin with? > How optimized are those landing pages ? > DoI have conversion opportunities for visitors in varying stages of the funnel ? > Am l using calls-to-action effectively? > AmI missing opportunities to include calls-to-action on various pages of my website? Is your website optimized for maximum usability? To audit your website for usability, consider the following: Are all the main value propositions of our business easily accessible via our main navigations/menu items? 4 Do we have a simple yet intuitive website design and page layout? Are your conversion paths and/or shopping cart or checkout processes intuitive? Are there a ton of distractions along the way that could be creating friction for your site visitors? THE TECHNICAL ASSESSMENT The technical assessment of your website audit is the part where you may actually want to loop in a developer What you should be looking for in your technical audit .. Is your website design responsive? Is your website error free? Are your website URLS optimized? Does your website have too much Flash or JavaScript? Is your site structure optimized for search engines? How is your website's overall performance? Are you defining how your web pages are crawled and indexed by search engines? Are you defining canonicalization of content? RANKJANE REFERAANCES blog.hubspot.com // bit.ly/1yYa10a webimax.com // bit.ly/11H91X7