Good Websites Characteristics

WHAT MAKES THE BEST WEBSITE CONTENT? The best website content is: 01 USEFUL 02 ORIGINAL Customers want content that: Even if a topic is covered elsewhere, if it is relevant to your customers, create some original content about it. Teaches them something new Answers a question This makes your site the one-stop source of info - a great way to rive continual traffic Helps them make a buying decision By being useful, you are building trust and goodwill, both of which influence whether folks buy from you. Two ideas: Give your own unique insights and thoughts on the topic Discuss/review other posts on the topics 03 CREDIBLE 04 FRIENDLY Your customers want credible information - content which they can Writing in a 'forced' way, just to please search engines is so yesterday. trust You will become credible by continually producing useful and original content Search engine companies work hard so that their engines judge content in the same way that people do In the meantime: In the meantime: Use your 'About' page to establish initial credibility Therefore, create content for people 'Borrow' credibility from established experts: conduct interviews & ask for guest posts But don't forget SEO basics such as keywords, title and descriptions