Facebook in EU

2015 FACEBOOK IN EU TIPS: PAGES & ADS PEOPLE IN EU Population: 507 million Internet users: 400 million (78,9%) Facebook users: 225 million (44,3%) FACEBOOK IN EU Men/Women: 50/50 Education level: 65% college, 31% High school Relationship: 39% married (6% engaged), 29% single, 26% in a relationship Sports: UEFA Champions League Movies: Dirty Dancing, Harry Potter, The Twilight Saga, Titanic Clothing: Zara, Converse, H&M Retail: Amazon TOP CITIES TOP COUNTRIES MOBILE vs. DESKTOP 10% LONDON (UK) 17% UNITED KINGDOM 53% DESKTOP & MOBILE 7% PARIS (FR) 13% FRANCE 31% MOBILE only 4% MADRID (SP) 12% GERMANY 17% DESKTOP only 4% ROME (IT) 12% ITALY 3% MILAN (IT) 10% SPAIN ANDROID vs. ios 23% ANDROID MEN vs. WOMEN (30 DAYS) 18% iOS СOMMENTS POSTS LIKED JOB TITLE POSTS SHARED 28% MANAGEMENT ADS CLICKED 19% SALES PAGES LIKED 20X i t17X 19% ADMINISTRATIVE POINTS OF INTEREST AUSTRIA Top Cities: 1. Vienna (51%), 2. Graz (7%), 3. Linz (6%) FRANCE MALTA Relationship: Married (29%), Single (34%), In a relationship (33%) Population: 429 K Facebook Users: 270 K (63%) BELGIUM GERMANY Top Sport: Soccer - B. Dortmund, DFB-Team, FC Bayern München NETHERLANDS Top Languages: French (45%), Dutch (41%), English (10%) High Frequency of Activities: 13x Posts and 21x Pages liked (30 days) BULGARIA GREECE POLAND Population: 7,2 million Facebook Users: 2,7 million (37,5%) Gender: 54% Men vs. 46% Women; Age 45+: 23% Men vs. 21% Women Polish in EU: 1. Poland (92%), 2. UK (4%), 3. Germany (2%) CROATIA HUNGARY Top Cities: 1. Budapest (40%), 2. Debrecen (4%), 3. Miscolc (3%) PORTUGAL High Frequency of Activities: 11x Posts and 23x Pages liked (30 days) Job Title: 2.Arts, entertaitment, sports & media (25%) CYPRUS IRELAND ROMANIA Top Languages: 1. English (44%), 2. Greek (30%), 3. Turkish (18%) Device Users: Desktop or/and Mobile (90%), only Desktop (10%) Population: 19,8 million Facebook Users: 7,5 million (37,8%) CZECH REPUBLIC ITALY High Frequency of Activities: 12x Posts and 23x Pages liked (30 days) SLOVAKIA Low Frequency of Activities: 6x Posts and 15x Pages liked (30 days) Top Languages: Slovak (81%), Czech (7%), English (6%) DENMARK LATVIA SLOVAKIA Population: 5,6 million Facebook Users: 3,4 million (60,7%) Top Cities: 1. Riga (61%), 2. Liepaja (4%), 3. Daugavpils (4%) High Frequency of Activities: 10x Posts and 23x Pages liked (30 days) ESTONIA LITHUANIA SPAIN Frequency of Activities: Women like posts 2.4x more than Men High Frequency of Activities: 11x Posts and 21x Pages liked (30 days) Device Users: Android (33%), ioS (13%) FINLAND LUXEMBOURG Device Users: Android (19%), iOS (28%) SWEDEN High Frequency of Activities: 15x Posts and 21x Pages liked (30 days) Job Title: 2. Healthcare & medical (18%), 4. Goverment Employees (13%) UNITED KINGDOM Device Users: Android (17%), ios (31%) POSTS ON FACEBOOK PAGES WHEN TO SHARE 60 55 50 10 45 15 1. PERFECT TIME (GENERALLY): 6PM-7PM (GMT) 40 20 35 25 30 2. FREQUENCY (GENERALLY): 1 POST EVERY 2 DAYS 3. THINK: WILL IT BE LIKED AT THAT MOMENT? 4. SCHEDULE & HELP: KLOUT.COM How to make FACEBOOK ADS WORK FOR YOU? On Facebook, people reveal a lot of things about themselves: It is ideal for ad targeting. If you manage to connect with other advertising channels for communication, then you get a powerful sales tool. Facebook is all about establishing a relationship with people and subsequent communication. SQUEEZE PAGE Prepare a special web page (squeeze page), which will offer your site visitors magnet for their email. The Magnet may be: Discount in your shop, e-book, video, assistance, etc. 25% TARGETING Learn more about your clients: what they like, how they spend their time, what their problems are. Just pick up the phone, send out a questionnaire, look at the analysis of the Facebook page, or ask them when buying. 50% FACEBOOK ADS Create an ad with a link to your squeeze page. Set the correct targeting for different ads and test the success of each one. You get new contacts and consequently fans for your Facebook page. 75% COMMUNICATION Start sending every week at the same time interesting things from your specialization via email, Facebook and other social networks. Do not sell! Wait for some time and 100% test your sales. HELP & SELL You have built a database of contacts. You are perceived as an expert in a given field. Help them solve their problems: Sell. Add remarketing to your sales process (Facebook, Google Adwords). cut seo SOURCES facebook.com klout.com www.quicksprout.com/2015/01/02/what-are-the-best-times-to-post-on-social-media blog.kissmetrics.com/science-of-social-timing-1 www.internetworldstats.com/stats.htm blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts